Research Methods in Cultural Anthropology

This is a major textbook in research methods for cultural anthropologists by a world-renowned scholar, H Russell Bernard, editor of the American Anthropologist. The text reflects the significant changes that have taken place in the study of anthropology over the last decade. Inclusion of a multitude of examples from real field projects make the normally dry subject of methods come alive.The author carefully lays out the major methods of designing research and collecting and analyzing data in a systematic, scientific fashion. He addresses today's anthropologist's concern with applied work, quantification, sampling and validity, balanced with discussions of more traditional methods of doing anthropological work. In addition to standard methodological topics, Bernard's unique approach includes sections on choosing the right research project; taking, managing and coding field notes; and conducting comprehensive literature searches.