Tap into the potential of strategic partnerships with industry associations in this groundbreaking new bookReimagining Industry Growth offers readers a blueprint to harnessing the power of leading industry associations as strategic partners. By utilizing those partnerships, business leaders will become able to leverage the collective strength of the supply chain to overcome challenges, address uncertainty, mitigate risks, and position their industries for growth.
The book provides an overview of strategic partnerships, how they work, and how they can be applied to industry relationships with trade associations. It includes:
- Illuminating and factual case studies outlining strategic partnerships in five different industry segments
- Roadmaps for executives to apply the lessons learned from industry success stories on leveraging relationships with trade associations
- Advice on how to move the needle for entire industries via effective strategic partnerships and achieve unprecedented growth
Ideal for executives, managers, business leaders of all kinds, business students and professors, and association executives. Reimagining Industry Growth is required reading for anyone who hopes to tap into the potential strength and value of effective strategic partnerships.
Author(s): Daniel A. Varroney
Publisher: Wiley
Year: 2022
Language: English
Pages: 256
City: Hoboken
Cover
Title Page
Copyright Page
Contents
Foreword
Introduction
Chapter 1 Strategic Partnerships
Persistent Hard Times: The Mother of Strategic Partnerships
Defining Strategic Partnerships
Some Successful Strategic Partnerships
Some Defining Characteristics of Successful Strategic Partnerships and Their Creators
Customer Preeminence
Relationship Supremacy
Alignment on Values and Outcomes
Honest Communication and Transparency
Commitment and Trust
Business Dominance
Strategic Thinking
Business Acumen
Focus on Data and Analytics
Defined Outcomes, Effectiveness Measures, and Key Performance Indicators (KPIs)
Constructive Governance, Leadership, and Processes
A Few Defining Attributes of Successful CEOs and Successful Association Executives
Chapter 2 Trade Associations
Trade Associations Are Strategic Partnerships
Collegia
Guilds
Trade Associations
The Principle of Association
Business Leagues
Fast-Forward to Now
A New(ish) Word
Chapter 3 Recreational Boating and the Great Outdoors
The Inestimable Value of Relationships, Part 1
The Inestimable Value of Relationships, Part 2
Section One: Recreational Boating Is an Ecosystem
Delivering Value: The Customer Comes First
The Importance of Business Acumen, Part 1
The Efficacy of Impartiality, Honest Communication, and Trust
Two Are Better Than One: The Ineluctable Power of Partnership
Commitment Matters
The Impact of the 2020 Pandemic
Section Two: Outdoor Recreation Is an Even Bigger Ecosystem
America Races to the Outdoors
The Importance of Business Acumen, Part 2
The Importance of Industry Data, Part 1
The Importance of Industry Data, Part 2
Shaping the External Environment
Summing Up
Chapter 4 Baking
The Baking Industry Supply Chain
Business Matters: Data and Analytics
The Grain Chain
Strategic Relationships Matter (Again, Still, and Always)
Shaping the Business Environment at the State Level
Shaping the External Environment, Part 1
Shaping the External Environment, Part 2
Alignment on Values and Outcomes
Attracting Skilled Workers
Supply Chain Alignment
Shaping the External Environment, Part 3
Shaping the External Environment, Part 4
Shaping the External Environment, Part 5
Conclusion
Chapter 5 Unmanned Systems
The World of Unmanned Systems
The Unmanned Systems Community
Unmanned Vehicles
In the Air
On Land (Ground)
And Sea (Maritime)
Crossovers and Outliers
Association for Unmanned Vehicle Systems International (AUVSI)
The Strategic Plan
The Decision Matrix
Engaging All the Aspects of the Value Chain
A Vision for Unmanned Systems
Strategic Collaboration
Civil Government Collaboration
Public Safety
Law Enforcement
Federal Aviation Administration (FAA)
Commercial Collaboration
Logistics and the Last Mile
National Highway Transportation Safety Administration (NHTSA)
Logistics During the Pandemic
Unmanned Systems and Robotics Database
Wrapping Up
Chapter 6 Asphalt Pavement
The Asphalt Pavement Ecosystem
National Asphalt Pavement Association (NAPA)
Leadership
Business Acumen
NAPA and the Asphalt Pavement Industry: Anatomy of a Strategic Partnership
Shared Values
Trust
Expertise
Sustainability (Doing the Right Thing)
Community Focus
Shared Outcomes: Industry and NAPA Partnerships
Environmental Product Declarations (EPDs) and Reducing Environmental Impact
Warm Mix Asphalt
NAPA’s Strategic Partnerships on Behalf of the Industry
NAPA’s Strategic Partnerships to Improve Worker Health and Safety
Engineering Controls on Asphalt Paving Machines
Silica/Asphalt Milling Machine Partnership
NAPA’s Strategic Partnerships to Advance Pavement Technologies
Taking Time to Develop the FHWA Relationship
An Unconventional Strategic Partnership to Secure Funding for Advancing Pavement Technologies
Beyond Advocacy: Strategic Partnering for Shared Outcomes
Current and Future Outcomes
The Future of the Asphalt Pavement Industry
Conclusion
Chapter 7 Frozen Foods
Food Matters
The American Frozen Food Institute (AFFI)
Frozen Food Industry Value Proposition 1: Laser Focus
Frozen Food Industry Value Proposition 2: Primacy of Science
Frozen Food Industry Value Proposition 3: Shared Values
“Keep Sawing Wood”
“A Little Less Progressive”
AFFI’s Priority Issues and the Relationships They Cultivate: Past, Present, and Future
Food Safety
Category Growth: The Power of Frozen
COVID-19 Pandemic Response
Sustainability
E-Commerce
Conclusion
Chapter 8 Breakthrough Opportunities for Industries and Trade Associations
Corporate Executives: Trade Associations Are Ready for Strategic Partnerships
Strategic Partnership Opportunities for Trade Association Boards and Industry Leaders
Takeaways from the Industry Stories
Strategic Partnership Opportunities for Trade Association Executives and Their Staff Teams
Strategic Partnership Call to Action for Industries and Trade Associations
Acknowledgments
About the author
Notes
Chapter 1: Strategic Partnerships
Chapter 2: Trade Associations
Chapter 3: Recreational Boating and the Great Outdoors
Chapter 4: Baking
Chapter 5: Unmanned Systems
Chapter 6: Asphalt Pavement
Chapter 7: Frozen Food
Index
EULA
