Reconfiguring Public Relations: Ecology, Equity and Enterprise (Routledge Advances in Management and Business Studies)

This document was uploaded by one of our users. The uploader already confirmed that they had the permission to publish it. If you are author/publisher or own the copyright of this documents, please report to us by using this DMCA report form.

Simply click on the Download Book button.

Yes, Book downloads on Ebookily are 100% Free.

Sometimes the book is free on Amazon As well, so go ahead and hit "Search on Amazon"

Author(s): Mckie Munshi
Edition: 1
Year: 2007

Language: English
Pages: 200

Book Cover......Page 1
Title......Page 6
Copyright......Page 7
Contents......Page 8
Acknowledgements......Page 12
1 Locating the project, the personal, and the geo-politics of publishing......Page 16
2 Signs of the times: Assessing the present and revisiting the past......Page 34
3 Pluralising theory: Academic empires, excellence, and global implications......Page 49
4 Moving the settings: Multiple diversities and requisite varieties......Page 63
5 Not enough Said: Decolonising PR through postcolonial frameworks......Page 76
6 What’s next (1)?: Empowering differences, learning from leadership, and equity in management after In Search of Excellence......Page 91
7 What’s next (2)?: Accounting for value and returns on the real......Page 106
8 Questioning professionalism: Cover stories, disciplines, and identities......Page 117
9 PR history (Ltd): Postmodernising empiricism, selling stories, and telling tales......Page 133
10 Back to futures: Losing control and cultivating foresight......Page 147
Bibliography......Page 161
Index......Page 188