The book addresses the complex issue of quality uncertainty due to information asymmetry in the backdrop of information economics, total quality management and marketing science. Reliability Engineering, Seven Management Tools and System Dynamics are used to develop theories on quality uncertainty and perception. Quality perception is identified as a multidisciplinary measure of business performance. The tools are developed to minimize quality uncertainty or to maximize quality perception. A few worksheets are provided for applying these theories to improve business performance.
Author(s): Lalit Wankhade, Balaji Dabade (auth.)
Series: Contributions to Management Science
Edition: 1
Publisher: Physica-Verlag Heidelberg
Year: 2010
Language: English
Pages: 115
Tags: Organization/Planning; Innovation/Technology Management; Production/Logistics/Supply Chain Management; Engineering Economics, Organization, Logistics, Marketing; Quality Control, Reliability, Safety and Risk
Front Matter....Pages i-xiv
Introduction....Pages 1-12
Quality Uncertainty Due to Information Asymmetry....Pages 13-25
Perceived Quality Through Time....Pages 27-34
Quality Uncertainty and Quality Perception....Pages 35-56
Root Cause and Failure Analysis of Quality Uncertainty....Pages 57-81
Dynamics of Quality Perception....Pages 83-117
Future Directions of Quality Perception....Pages 119-126
Back Matter....Pages 127-137
