This concise book uses narrative fiction to address how researchers can conduct qualitative research using both online and first-hand data and digital and face-to-face methods. The book is structured around four phases of the research process – accessing management field research, writing the literature review, collecting and analysing data and enacting qualitative research and finally the creative process of writing qualitative research. Theory and practice are merged through a situation-based case study within each chapter, with the methods and tools employed in each context explored through narrative fiction. The protagonists of each case have specific questions, emotions and ambiguities that qualitative researchers need to face, offering a unique approach to the practice of qualitative research and how it is used in real-life situations. Founded on the idea of enacting and not just doing qualitative research, this book offers toolkits that the researcher can use to operationalize research from start to finish. It will be of interest to postgraduate students conducting research-based projects in Business and Management, PhD researchers and academics looking for a fresh approach.
Author(s): Bruno Américo, Stewart Clegg, César Tureta
Series: Routledge Focus on Business and Managemen
Publisher: Routledge
Year: 2022
Language: English
Pages: 138
City: London
Cover
Half Title
Series Information
Title Page
Copyright Page
Table of Contents
Figures
Tables
Contributors
Introduction
The Challenges of Qualitative Research: The Times They Are A-Changing
The Changing Practice of Researching Qualitatively
The Changing Realities and Contexts Investigated By Qualitative Research
Fiction and Other Styles of Writing
Ethics in Qualitative Research
The Book and Its Chapters
Notes
References
1 Accessing Fieldwork
Introduction
A Day at the Postgraduate Course
The Class On Access/departure
Fifteen Days Go Fast When You Are Waiting for Something
Gathering Sensitive Encounters Over Coffee
Final Considerations
Questions
Reflective Issues
Complementary Readings
Note
References
2 Reviewing the Literature, Developing Theory?
Introduction
Travelling, Searching and Discovering New Approaches
Describing Jermier’s (1985) Statements – Choices, Perspectives and Utterances
Articles Using/citing the Analysed Text – the Statements About Jermier (1985)
Final Considerations
Questions
Reflective Issues
Complementary Readings
Note
References
3 Collecting and Analysing Data From a Cartography of Controversies
Introduction
Collecting Data
What Are Controversies?
Choosing a Controversy
Analysing Data
The Source of the Data
First Moment
Second Moment
Third Moment
The Story of the Floats’ Controversies
Act I: Everything Appears Perfect – But Not Everything Is as It Appears to Be…
Act II: It’s All Over Now
Part 1: There Is No Costume
Part 2: Oh My God!
Act III: Lucky Shot
Final Considerations
Reflective Issues
Complementary Readings
Notes
References
4 Writing: Theorizing Aesthetically On Inclusion
Introduction
Differentiating Intellectual/aesthetic Theory and Theorizing
A Class in Two Stages
Final Considerations
Questions
Reflective Issues
Complementary Readings
References
Conclusion: Imagination and Creativity in Qualitative Research
Introduction
Facing Challenges in Enacting Qualitative Research
Creative Writing
Accessing Fieldwork
Reviewing the Literature
Collecting and Analysing Data
Writing Reports
Final Considerations
Active Practicing
References
Index
