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Public Relations, Branding and Authenticity: Brand Communications in the Digital Age

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Author(s): Sian Rees
Series: Routledge New Directions in PR & Communication Research
Publisher: Routledge
Year: 2019

Language: English

Cover
Half Title
Series Page
Title Page
Copyright Page
Dedication
Table of Contents
1 Introduction
2 Public relations history re-imagined
3 The digital public relations turn
4 Communicating the projective organisation
5 The riparian brand
6 Justification and corporate social responsibility
7 Public relations for digital media brands
8 Crisis management in the digital age
9 Public relations industry perceptions
10 The Authentic brand wheel
11 The authenticity managers
Bibliography
Index