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Proven Strategies in Competitive Intelligence: Lessons from the Trenches

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Tested-in-the-trenches competitive intelligence techniques used at today's top companiesThis book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams.The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI teamNumerous case studies vividly illustrating cutting-edge CI techniques in action

Author(s): John E. Prescott
Edition: 1st
Year: 2001

Language: English
Pages: 288