A new analytical approach to small firms' cases, which * Uses rich primary source data on modern small businesses * Combines business strategy and industrial organization * Presents detailed Profiles on diverse small businesses * Shows how successful small businesses achieve competitive advantage * Considers both extended rivalry and financial structure * Shows how to `ground' small business theory in reality Profiles in Small Businesses has a companion volume Small Business Enterprise by Gavin Reid (also published by Routledge, Hb: 0-415-05681-0: ?45.00) which contains a full analysis (ranging from econometrics to the ethics of competition) of the larger sample of small businesses from which the Profiles are drawn.
Author(s): Margo Anderson
Year: 1994
Language: English
Pages: 224
Book Cover......Page 1
Title......Page 4
Contents......Page 5
List of figures and tables......Page 11
Preface......Page 12
The small business enterprise......Page 16
Low market concentration......Page 40
Medium market concentration......Page 79
Competitive forces......Page 134
Competitive and defensive strategies......Page 154
Financial considerations of competitive advantage......Page 176
A grounded view of small business......Page 194
Appendix: summary of instrumentation......Page 200
Notes......Page 209
References......Page 217
Index......Page 221
