This book gives designers the confidence to do everything necessary to ensure trouble-free, high-quality printing – to calibrate images (color and black and white); adjust trapping levels in all the major software applications, and to mix colors so that they won't print unexpectedly. It explains scanning and resolution, and discusses good and bad image formats, describing techniques to make images look good in print – even if they have been downloaded from the internet. There is advice on how to get accurate quotes from a printer, a checklist to use when sending a job to print, and a glossary of print production terms.
Author(s): Mark Gatter
Series: Portfolio Skills
Publisher: Laurence King Publishing
Year: 2010
Language: English
Commentary: ---PDF Conv / Not TruePDF---
Pages: 270
Tags: Graphic Design Techniques, Production, Print
Title Page......Page 3
Copyright......Page 4
Contents......Page 5
Preface......Page 7
1 The Evolution of an Industry......Page 9
The changing face of graphic design......Page 10
How it all started......Page 11
From letterpress to litho......Page 14
Advances in typesetting......Page 20
The font wars......Page 22
Film technology......Page 24
Filmless technology......Page 27
The offset litho process......Page 29
Other printing methods......Page 32
2 Four-Color Printing Explained......Page 37
A word about paper weights and sizes......Page 38
Imposition......Page 40
CMY… K?......Page 44
Screen angles and screen clash......Page 45
Beyond four colors......Page 48
3 Understanding Color......Page 50
RGB vs. CMYK......Page 51
Color opposites......Page 53
How you perceive color......Page 56
A case study......Page 58
How do you pick the colors you need?......Page 62
Some color psychology......Page 64
Getting the most out of your monitor......Page 65
Backward calibration......Page 67
Other calibration methods......Page 69
4 Calibrating a Grayscale Image......Page 72
Dealing with highlights and shadows......Page 73
Creating a dot-gain test strip......Page 75
A practical example of grayscale calibration......Page 77
Adding contrast......Page 90
5 Bitmaps and Pixel Depth......Page 93
Why are there 256 shades in a grayscale image?......Page 94
Pixel depth in color images......Page 97
6 Calibrating Color Images......Page 101
Getting started......Page 102
Gray component replacement......Page 103
GCR in action......Page 105
Highlights and mid-tones......Page 108
Dealing with color balance......Page 111
Photoshop color settings......Page 113
Calibration test-strip settings......Page 120
7 Good and Bad Image Formats… and Others!......Page 122
Good image formats......Page 123
Bad image formats......Page 142
…and the “other” category......Page 144
Images from the Web: optimization and resolution......Page 147
Genuine fractals......Page 153
8 Resolution and Scanning......Page 157
What is so special about 300?......Page 158
Creating an efficient workflow......Page 160
Scanning original material......Page 166
Scanning previously printed images......Page 168
9 Trapping......Page 171
What is trapping?......Page 172
Adobe Illustrator and CorelDRAW......Page 173
Photoshop, InDesign, and Quark......Page 176
Creating and using a rich black......Page 178
Registration and trim marks......Page 185
Trapping into a rich black......Page 186
10 Using Pantone Colors......Page 189
The Pantone Formula Guides......Page 190
Other Pantone products......Page 201
11 Photoshop Tips and More......Page 204
Changing an object’s color......Page 206
Smooth gradients......Page 207
Using desaturation to avoid RGB problems......Page 208
Fixing foreshortening......Page 209
Useful grayscale options......Page 212
Sharpening images in Photoshop......Page 214
Choosing the right halftone dot shape......Page 220
12 Preparing the File for the Printer......Page 222
A printing checklist......Page 223
Using InDesign......Page 227
Using Adobe Acrobat......Page 233
Marks and bleeds......Page 235
Output......Page 239
Advanced......Page 241
Using QuarkXPress......Page 243
Tools of the trade, and more......Page 251
Glossary......Page 254
Index......Page 260
Acknowledgments......Page 269
