Product Photography Magic

The successful businesses are those who know how to market and sell their products better than other people. Having better products hardly helps at all.Having good product photos has always been important, but the world of online sales has now changed and you’re competing with competitors from all over the world, many of which will have much lower labour and operating costs. For most products, it’s now all about having better photos – there are lots of different sellers offering identical or near-identical products with the same barcode and the same descriptions and the same fast delivery – so one of the best ways of fighting back – and winning – is to have better photos, and this book explains the choices, the reasons for those choices and shows you how to do it, whether you’re producing them yourself or contracting the work out.