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Product Innovation: Leading Change through Integrated Product Development

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This book describes the latest constructs, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. Written from an Integrated Product Development (IPD) perspective, it provides guidance and support in formulating and executing IPD programs for business practitioners and MBA students.

Author(s): David L. Rainey
Publisher: Cambridge University Press
Year: 2005

Language: English
Commentary: 40882
Pages: 641
Tags: Финансово-экономические дисциплины;Инновации;Маркетинг инноваций;