Principles of Microeconomics, 7th Edition, provides a deeper understanding of economics by eliminating overwhelming detail and focusing on seven core principles that are reinforced and illustrated through the text.
With engaging questions, explanations and exercises, the authors help students relate economic principles to a host of everyday experiences such as going to the ATM or purchasing airline tickets. Throughout this process, the authors encourage students to become "economic naturalists:" people who employ basic economic principles to understand and explain what they observe in the world around them.
With new videos and interactive graphs alongside SmartBook's adaptive reading experience, the 7th edition enables instructors to spend class time engaging, facilitating, and answering questions instead of lecturing on the basics.
Author(s): Robert H. Frank, Ben Bernanke, Kate Antonovics, Ori Heffetz
Edition: 7th ed.
Publisher: McGraw-Hill Education
Year: 2018
Language: English
Pages: 483
Cover......Page 1
Contents......Page 23
Chapter 1......Page 35
Chapter 2......Page 65
Chapter 3......Page 89
Chapter 4......Page 121
Chapter 5......Page 147
Chapter 6......Page 183
Chapter 7......Page 207
Chapter 8......Page 237
Chapter 9......Page 271
Chapter 10......Page 297
Chapter 11......Page 327
Chapter 12......Page 359
Chapter 13......Page 383
Chapter 14......Page 407
Chapter 15......Page 431
Glossary - End......Page 459
