This handbook provides a comprehensive overview of the pragmatics of social media, i.e. of digitally mediated and Internet-based platforms which are interactively used to share and edit self- and other-generated textual and audio-visual messages. Its five parts offer state-of-the-art reviews and critical evaluations in the light of on-going developments: Part I The Nature of Social Media sets up the conceptual groundwork as it explores key concept such as social media, participation, privacy/publicness. Part II Social Media Platforms focuses on the pragmatics of single platforms such as YouTube, Facebook. Part III Social Media and Discourse covers the micro-and macro-level organization of social media discourse, while Part IV Social Media and Identity reveals the multifarious ways in which users collectively (re-)construct aspects of their identities. Part V Social Media and Functions/Speech Acts surveys pragmatic studies on speech act functions such as disagreeing, complimenting, requesting. Each contribution provides a state-of-the-art review together with a critical evaluation of the existing research.
Author(s): Christian Hoffmann; Wolfram Bublitz
Series: Handbooks of Pragmatics 11
Publisher: Walter de Gruyter GmbH & Co KG
Year: 2017
Language: English
Pages: 737
Preface to the handbook series. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . v
Acknowledgements. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ix
1. Log in: Introducing the pragmatics of social media
Christian R. Hoffmann . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
I. The nature of social media
2. Participation as user involvement
Daniela Landert. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
3. Participation as audience design
Marta Dynel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61
4. Publicness and privateness
Birte Bös and Sonja Kleinke. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83
II. Social media platforms
5. Message boards
Jenny Arendholz. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125
6. Blogs
Theresa Heyd. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 151
7. YouTube
Marjut Johansson. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 173
8. Twitter
Michele Zappavigna. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 201
9. Social network sites/Facebook
Volker Eisenlauer. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 225
III. Social media and discourse
10. Discourse and organization
Maximiliane Frobenius and Cornelia Gerhardt . . . . . . . . . . . . . . . . . . 245
11. Discourse and topic
Elisabeth Fritz. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 275
12. Discourse and cohesion
Christoph Schubert. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 317
13. Discourse and cognition
Andreas Langlotz. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 345
14. Discourse and ideology
Stephen Pihlaja and Andreas Musolff. . . . . . . . . . . . . . . . . . . . . . . . . 381
IV. Social media and identity
15. Facework and identity
Miriam A. Locher and Brook Bolander. . . . . . . . . . . . . . . . . . . . . . . . 407
16. Evaluation
Michele Zappavigna. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 435
17. Politeness and impoliteness
Sage Lambert Graham. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 459
18. Flaming and trolling
Claire Hardaker . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 493
19. Narration
Ruth Page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 523
20. Fandom
Monika Bednarek. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 545
V. Social media and functions
21. Getting “liked”
Carmen Maíz-Arévalo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 575
22. Conflictual and consensual disagreement
Brook Bolander and Miriam A. Locher. . . . . . . . . . . . . . . . . . . . . . . . 607
23. Compliments and compliment responses
María Elena Placencia and Amanda Lower. . . . . . . . . . . . . . . . . . . . . 633
24. Requesting and advice-giving
Phillip R. Morrow. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 661
About the authors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 691
Name index. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 699
Subject index. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 721
