Whether you're a catalyst for organizational change or have the support you need to create an engineering culture that embraces A/B testing, this book will help you do it right. The step-by-step instructions will demystify the entire process, from constructing an A/B test to breaking down the decision factors to build an engineering platform. When you're ready to run the A/B test of your dreams, you'll have the perfect blueprint.
With smart, tactful approaches to orchestrating A/B testing on a product, you'll quickly discover how to reap all the benefits that A/B testing has to offer - benefits that span your users, your product, and your team. Take the reins today, and be the change you want to see in your engineering and product organizations.
Develop a hypothesis statement that's backed with metrics that demonstrate if your prediction for the experiment is correct. Build more inclusive products by leveraging audience segmentation strategies and ad-hoc post analysis to better understand the impact of changes on specific user groups. Determine which path is best for your team when deciding whether to go with a third-party A/B test framework or to build the A/B testing platform in-house. And finally, learn how to cultivate an experimentation-friendly culture within your team.
Leverage the A/B testing methodology to demonstrate the impact of changes on a product to your users, your key business metrics, and the way your team works together. After all, if you aren't measuring the impact of the changes you make, how will you know if you're truly making improvements?
Author(s): Leemay Nassery
Edition: 1
Publisher: Pragmatic Bookshelf
Year: 2023
Language: English
Commentary: Publisher's PDF
Pages: 166
City: Raleigh, NC
Tags: Data Visualization; User Interface; A/B Testing; Experiment Planning; User eXperience
Cover
Table of Contents
Acknowledgments
Preface
How to Get Started
What to Expect
OK, So What’s Next?
1. Why You Should A/B Test
What Is A/B Testing?
Who Should Run A/B Tests
Beginning Your Analyst Role
Evaluating Your Ideas
Assessing Multiple Designs at Once
Gaining User Insights
Conducting Additional Analysis for Deeper User Insights
Building More Inclusive Products
Taking Risks, Being Bold
Dispelling the Failed Experiment Myth
Empowering Your Team
Wrapping Up
2. Learn the Fundamentals of an A/B Test
Creating a Clear Hypothesis
Measuring the Impact of an Experiment
Establishing Baselines
Leveraging Proxy Metrics
Defining Test and Control Variants
Increasing Confidence in Your Test Results
Summarizing the For You A/B Test
Wrapping Up
3. Select the Right Type of Experiment
Illustrating Experimentation in the Medical Industry
Defining the Superiority A/B Test
Introducing the Non-inferiority A/B Test
Opting for an Equivalence A/B Test
Validating Longer-Term Impact with Holdbacks
Defining Degradation Holdbacks
Utilizing Long-Term Cumulative Holdbacks
Understanding the Cost of Long-Term Holdbacks
Tying It All Together
Wrapping Up
4. Interface with Data and Visualizing Results
Working with Different Types of Data
Wrangling Your Data
Making Data Easily Accessible
Creating Insights About Your Data
Visualizing A/B Test Results
Wrapping Up
5. To Build or to Buy an A/B Testing Platform
Navigating the Classic Engineering Struggle
Illustrating the Components of an A/B Testing Platform
Building Versus Buying
Extending the Scope of an A/B Testing Platform
Wrapping Up
6. Cultivate a Test-Friendly Culture
Breaking Down the Resistance
Shifting Your Team’s Perspective
Rolling Out A/B Testing Within Your Organization
Growing Demand for A/B Testing
Wrapping Up
