Pop-Up Retail: The Evolution, Application and Future of Ephemeral Stores

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Author(s): Ghalia Boustani
Series: Routledge Focus on Business and Management
Publisher: Routledge
Year: 2021

Language: English

Cover
Half Title
Series Page
Title Page
Copyright Page
Dedication
Table of Contents
About the author
Acknowledgements
Introduction
1 From retail to ephemeral retail
2 What are ephemeral stores and how can we define them?
3 Somewhere between communications and distributions: categorizing ephemeral stores
4 Understanding the future by looking at the past
Conclusion
Index