Political Public Relations: Concepts, Principles, and Applications

Cover
Half Title
Series Page
Title Page
Copyright Page
Table of Contents
List of Contributors
Preface
1. Defining and Mapping the Field of Theory and Research on Political Public Relations
Introduction
Towards aDefinition of Political Public Relations
Organizations Relevant in the Context of Political Public Relations
Political Public Relations and Related Fields
Political Public Relations as aManagement Process
Political Public Relations and Publics
The Importance of Relationships in Political Public Relations
Strategic Political Communication and Political Public Relations
Outline of the Book
References
2. Political Public Relations in History: Historical Roots and Scholarly Foundations
Political PR History
Media Effects Legacy
Discourse and Relationships
Activism and Social Change
Conclusion
Notes
References
3. Ethical Questions, Quandaries, and Quagmires in Political Communication and a Framework for Moral Analyses
Defining Ethics
Sociopolitical Context
Political Ethics and Public Relations Ethics
Three Traditions of Political Public Relations Ethics
Implementation of Ethics in Political Public Relations
Conclusion
Notes
References
4. Digital Political Public Relations
From Euphoria to Ubiquitous
Campaign and Candidate Use and Impact
Government’s Use and Impact
Theory in Digital Political Public Relations
Future Avenues for Digital Political Public Relations Research
References
5. Political Public Relations and Relationship Management: Foundations and Challenges
The Relational Perspective
Relationship Management Theory
Relationship Management, Political Marketing, and Political Public Relations
Organization–Public Relationships
Relationship Management Research in Political Contexts
Social Media & Political Relationships
Extending POPR
Challenges for Political Relationship Management
Affective Polarization
Implications for Political Relationship Management
Discussion and Conclusion
Note
References
6. The News Management Function of Political Public Relations
What Is Political Public Relations
The News Management Function: Theoretic Foundations
Public Relations’ Role in Agenda Building: News Management
21st Century News Management: Digital Media Scanning
Strategic Narrative and Political Public Relations
Strategic Narrative and Identity Formation
Conclusion
References
7. Political Public Relations and Strategic Framing: Underlying Mechanisms, Success Factors, and Impact
ABrief Introduction to Framing Theory
Strategic Framing in the Political Realm
Conclusion
Notes
References
8. Government Communication and Political Public Relations
Defining Government Communication
Multidisciplinary Perspectives for the Study and Understanding of Government Communication
21st Century Government Communication
Challenges for Government Communication Research and Practice
Conclusion
Note
References
9. Political Public Relations and Election Campaigning
Public Relations Functions
Understanding Election Campaigns
Campaign Objectives and PR Functions
Election Campaigning and Publics Theory
Professionalization and Political Public Relations
Personalization and Populism
Negativity and Rebuttal
21st Century Election Campaigns and Public Relations
References
10. Political Public Relations and Crisis Communication: A Public Relations Perspective
Key Dimensions for Crisis Communication
Shared Rhetorical Roots
Framing and Crisis Communication
Crisis Manager Performance
Conceptual Overlap: Crisis Promotion
Preaching to the Choir
Negative Affect
Scandals
Conclusion
References
11. Presidential Public Relations in the United States
Types of Presidential Public Relations
Presidential Communications Organizations and Public Relations
Organizational Influences on Public Relations
Communications Effectiveness
Presidential Public Relations and the News Media
Presidential Public Relations and the Public
Presidential Public Relations and Interest Groups
Conclusion
Notes
References
12. Political Public Relations, Corporate Citizenship, and Corporate Issues Management
Challenges of the Corporate Voice in Political Communication
Foundations of Strategic Issues Management
Corporate Personhood, Politics, and Issues Management
Corporate Speech, Politics, and Issues Management
Conclusion
References
13. Political Public Relations and Lobbying: It’s about Shaping Public Discourse
Distinctions & Synergies: Political Communication, Public Relations, & Political Public Relations
Lobbying, Issues Management, and Advocacy
Conclusion
Note
References
14. Public Relations and Public Diplomacy at a Crossroads: In Search of a Social Network Perspective
Looking Back: Where PR and PD Intersect
Happening Now: PR and PD Disrupted
Moving Forward: PR and PD in aNetwork Society
Conclusion
References
15. Political Public Relations and Activist Network Strategies: The Influence of Framing and Institutionalization on Activist Issues Management
Issues Management and Relationship Networks
The Network Strategy Framework
Insights from Political Opportunity
Issue Framing and Network Building
Institutionalization and Network Formation
Elaborating the Network Strategy Framework
Conclusion
Note
References
16. Political Public Relations and Underrepresented Groups
Three Meanings of Underrepresented Groups
Three Types of Underrepresented Groups
Conclusions
Note
References
17. New Challenges for Political Public Relations Professionals in the Era of Social Media
Use of Social Media as aCampaigning Tool
Limitations of Social Media as Tool for Maintaining Support and Governing
The Maintenance of Spectacle and Simple Language
Attacks on the Traditional Media
Fake News, Bots, Rumors, and Foreign Meddling in Domestic Politics
Filter Bubbles and Political Polarization
Populism
New Political Expectations of Corporations
Strategies for Responding to Fake News
Strategies for Responding to Presidential and Other Politicians’ Twitter Attacks
Strategies for Responding to New Political Expectations of Corporations
Conclusion
References
18. Political Public Relations: Looking Back, Looking Forward
Introduction
Political Public Relations: Interactions and Engagement
Looking Back, Looking Forward
Concluding Thoughts
References
Index