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Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking

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Get massive exposure for your book, no special computer skills needed -- trade published or self published, fiction or nonfiction

Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and ''bestseller'' campaigns

Blog to connect with readers, driving them to Amazon and bookstores

Boost your visibility with Google, use MySpace for viral marketing

Ignite word of mouth with Web social networks

Capitalize on peer content and ''amateur'' book reviews

Here's what the experts say about this book:

''A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere.''

-- Jane Corn, Amazon.com Top Reviewer

''I spent two years building up skills to market my books Earthcore and Ancestor online, and I can tell you right now that Plug Your Book would have saved me MONTHS of time. I bought this book just to make sure I wasn't missing anything, but it blew me away.''

-- Scott Sigler, # 1 bestselling author

''An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly.''

-- Aaron Shepard, author: Aiming at Amazon ''...The one book every author needs to read. I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get copy of Steve Weber's Plug Your Book!''

- Joe Wikert, executive publisher, John Wiley & Sons ''Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business or anything else.''

-- Dave Taylor, author: 'Growing Your Business with Google'

''I've worked with most of America's largest book publishers, helping many of them build online marketing departments. I've worked for authors too. Plug Your Book is the new training manual.''

-- Steve O'Keefe, author: 'Publicity on the Internet'

''...Plug Your Book reveals the most effective and least expensive tools to promote your titles and to increase your exposure. It's the best book on online marketing I have ever read, and I read quite a few in the course of my consulting practice with small presses.''

-- Marion Gropen, president, Gropen Associates

Here's what's inside the book:

... Taking control of your book sales; Electric word of mouth; Amazon's `long tail;' Personalized bookstores; Book recommendation effectiveness ... Amazon Bestseller Campaigns; How Bestseller Campaigns work; Haywired recommendations

... Amateur book reviews; Credibility through peers; Amazon Top Reviewers; Negative reviews; Posting trade reviews on Amazon; Fee-based book reviews

... Building your author Web site; A survey of author Web sites; Your online press kit; Multimedia for books; Podcasting for publicity; When to launch your site

... Blogging for authors; Connecting with readers; Blog comments: pros and cons; Blogging categories; Over the long haul; Blog-to-e-mail service

... Social networking; MySpace: Not just for kids; Facebook; Create your own group; Other places on MySpace; More social-networking sites

... Tag - You're it!; Personal book tagging; Amazon tags; Amazon Media Library; LibraryThing; Tag-based marketing

... Advanced Amazon tools; Buy X, Get Y; Free paired placement; Single New Product e-mails; Amazon Connect; Listmania; So You'd Like to . . . guides; Search Inside the Book; Statistically Improbable Phrases; Writing book reviews; Amapedia; Customer discussions; BookSurge; Your Amazon profile

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Author(s): Steve Weber
Edition: illustrated edition
Publisher: Weber Books
Year: 2007

Language: English
Commentary: 67834
Pages: 173

Part 1 - Front matter......Page 2
Foreword......Page 3
Introduction......Page 6
Taking control of your book sales......Page 7
One big caveat......Page 8
1. Electric word of mouth......Page 10
1. Riding the big river......Page 11
3. Getting recommended......Page 12
4. Personalized bookstores......Page 13
5. The wisdom of crowds......Page 14
6. Bubbling to the top......Page 15
7. Recommendation effectiveness......Page 16
8. Amazon Sales Rank......Page 18
1.......Page 19
2. Making the list......Page 20
3. How bestseller campaigns work......Page 21
4. ... and this is success?......Page 22
5. Is it worth it?......Page 24
3. Amateur book reviews......Page 25
1. Credibility through peers......Page 26
2. Amazon Top Reviewers......Page 28
3. Etiquette in approaching reviewers......Page 30
4. More ways to get reviews......Page 31
5. Negative reviews......Page 32
7. Old-media book reviews......Page 34
8. Fee-based book reviews......Page 36
4. Building your author Web site......Page 38
1. Your domain......Page 39
2. A survey of author Web sites......Page 40
3. Your online press kit......Page 43
4. Multimedia for books......Page 44
5. Podcasting for publicity......Page 46
7. New section......Page 48
5. Blogging for authors......Page 49
1. What is a blog?......Page 50
2. Connecting with readers......Page 51
3. Blog comments: pros and cons......Page 53
4. Blog style......Page 54
6. Writing your blog posts......Page 56
7. Over the long haul......Page 58
8. Selecting your blog publishing tool......Page 60
9. Blog-to-e-mail service......Page 61
2. Business blogs......Page 63
3. Humor blogs......Page 64
6. Diaries......Page 65
8. Memoir......Page 66
9. Mystery......Page 67
11. Blogs into blooks......Page 68
1.......Page 69
2. Targeting host blogs......Page 70
3. Google PageRank......Page 71
4. Building your excerpt......Page 72
5. Your pitch to bloggers......Page 74
7. Encore appearances......Page 77
8. Social networking......Page 79
1. MySpace: Not just for kids......Page 80
2. Making friends on MySpace......Page 82
3. Picking your ‘Top 8’......Page 85
4. MySpace Groups......Page 87
5. Dedicated pages for titles, characters......Page 88
6. MySpace best practices......Page 89
7. Other places on MySpace......Page 90
8. More social-networking sites......Page 91
9. Tag – You’re it!......Page 93
2. Amazon tags......Page 94
3. LibraryThing......Page 96
4. Tag-based marketing......Page 97
1. Buy X, Get Y......Page 100
2. Single New Product e-mails......Page 102
3. Amazon Connect......Page 103
4. Listmania......Page 104
5. So You’d Like to . . . guides......Page 105
6. Search Inside the Book......Page 107
7. Writing book reviews......Page 110
8. ProductWikis (Amapedia)......Page 111
9. Your Amazon profile......Page 112
10. Fine-tuning book recommendations......Page 114
11. Social search......Page 117
1. Smart crowds......Page 118
2. Vertical search......Page 119
1. Google Book Search......Page 123
3. Amazon’s Mobipocket......Page 127
13. Book promotion with e-books......Page 130
1. Client acquisition......Page 131
2. Selling e-books on your site......Page 132
14. Syndicating your content......Page 133
1. Article banks......Page 134
2. Really Simple Syndication......Page 136
3. Traditional media interviews......Page 137
4. Protecting your content......Page 139
15. Beyond the blogosphere......Page 141
1. Getting buzz on eBay......Page 143
16. Revenue from your Web site......Page 146
1. Amazon Associates program......Page 147
2. eBay......Page 148
1. Google AdWords......Page 150
1. Amazon Sales Rank......Page 152
2. Affiliate partnerships......Page 153
3. Analyzing your traffic......Page 155
4. Keyword density......Page 156
5. Web site cardinal sins......Page 159
1. Amazon Advantage......Page 161
2. Amazon Marketplace......Page 162
3. Handling sales on your site......Page 164
2. BookSense......Page 166
1. Shill reviews......Page 169
2. Spam......Page 170
22. Recommended reading......Page 171