Over the past decade, platforms have spread through many industries and generated an increasing share of the global economy. Many of the world’s most valuable companies have adopted a platform-based business model and today, we find that platforms pervade our everyday lives. So far, however, the existing management literature has failed to provide professionals and students with appropriate tools to understand the business models that make those platforms successful. This book offers rigorous analysis of the complexity of platforms, as well as practical strategic guidance and tools to help you deal with this complexity.
Written in an accessible style and based on a comprehensive approach, Platform Strategies is self-contained and does not require the reader to have specific prior knowledge. The book is both academically rigorous and a pragmatic and efficient guide, incorporating path-breaking insights from academic research on platforms with real-world applications of concepts and tools. The book engages with case studies and highlights important take-aways that can be implemented in practice. You’ll learn how to use new tools of strategic management and how to adapt well-established ones.
This book is an invaluable resource for entrepreneurs (experienced or aspiring), managers of existing platforms and businesses, professionals, and students in business, management, and economics.
Author(s): Paul Belleflamme, Nicolas Neysen
Publisher: Routledge
Year: 2023
Language: English
Pages: 282
City: London
Cover
Half Title
Title Page
Copyright Page
Dedication
Table of Contents
List of Illustrations
List of Cases
Preface
Introduction
Platforms: what are they?
Platforms Versus Pipelines
What is this book About?
Who is the book for?
How is the book Organized?
Part I: Value Proposition
1 Understanding and Activating Network Effects
What are Network Effects?
Drawing the Linkage Map
Activating Network Effects and Exploiting Feedback Loops
Implications for Value Proposition, Creation, and Capture
2 Co-creating Value with Platform Users
Why? What? To Whom?
The Multisided Value Proposition Canvas (MVPC)
Phrasing a Compelling Value Proposition
Part II: Value Creation
3 Assessing a Platform’s Competitive Position
The Traditional Competitive Analysis
The Platform Value Net
Network Effects and Competitive Advantage
4 Launching a Platform: The big Challenge
Start ‘Small’
The Chicken or the Egg: which Should Come First?
How to Catch Chickens or Collect Eggs?
Part III: Value Capture
5 Monetizing a Platform
Pricing Strategies for Platforms
Complementary Sources of Revenue
Regulating Prices on the Platform
6 Consolidating and Growing a Platform
Trust – a Vital Building Block
Retention: When a Platform Leaks, Everybody Sinks
Growth: Densify or Diversify
Monitoring: Measure and Improve
Index
