Language: English
ISBN-10: 0393249131
ISBN-13: 978-0393249132A practical guide to the new economy that is transforming the way we live, work, and play.Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business.Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.PREFACE
TODAY: Welcome to the Platform Revolution
NETWORK EFFECTS: The Power of the Platform
ARCHITECTURE: Principles for Designing a Successful Platform
DISRUPTION: How Platforms Conquer and Transform Traditional Industries
LAUNCH: Chicken or Egg? Eight Ways to Launch a Successful Platform
MONETIZATION: Capturing the Value Created by Network Effects
OPENNESS: Defining What Platform Users and Partners Can and Cannot Do
GOVERNANCE: Policies to Increase Value and Enhance Growth
METRICS: How Platform Managers Can Measure What Really Matters
STRATEGY: How Platforms Change Competition
POLICY: How Platforms Should (and Should Not) Be Regulated
TOMORROW: The Future of the Platform Revolution
ACKNOWLEDGMENTS
GLOSSARY
NOTES
INDEX
ABOUT THE AUTHORS