Author(s): Alexander Ljung, Eric Wahlforss
Publisher: Lulu.com
Year: 2008
Language: English
Pages: 171
Cover......Page 1
Title......Page 2
Copyright......Page 3
Acknowledgements......Page 4
Abstract......Page 5
Content......Page 7
PART I......Page 11
A BRIEF INTRODUCT ION......Page 12
CHAPTER 1 Studying Web-mediated Trust......Page 14
LINES OF THINKING IN TRUST RESEARCH......Page 15
An Overview of Sociological Theory on Trust......Page 16
Statement of Purpose......Page 18
CHAPTER 2 Theoretical Foundation......Page 20
A SUMMARY OF THE CHOICE OF THEORY......Page 21
Situating Luhmann......Page 23
Reduction of Complexity......Page 24
Familiarity......Page 26
Personal & System Trust......Page 27
MISZTAL & FRAGMENTATION......Page 29
Tönnies......Page 33
Parsons......Page 35
Trust and Social Structure......Page 36
Lewicki & Bunker’s Calculus- & Identification Based Trust......Page 37
GOFFMAN & THE PRESENTATION OF THE SELF......Page 39
Interaction as a Dramatical Performance......Page 40
Audience Segregation & Framing......Page 41
Communication Efficiency & The Avoidance of Embarrassment......Page 42
Given & Given off......Page 43
CALLON & PERFORMATIVITY......Page 45
CHAPTER 3 Our Approach......Page 48
PART II......Page 52
INTRODUCT ION......Page 53
CHAPTER 4 Yahoo!......Page 54
THE SERVICES......Page 55
YAHOO! ANSWERS......Page 56
FLICKR......Page 57
YAHOO! 360°......Page 58
A PLATFORM FOR TRUST......Page 59
SHAPING COMMUNITY BEHAVIOUR......Page 61
SAY IT OUT LOUD OR NOT ?......Page 62
GETTING PERSONAL......Page 63
COMPATIBLE IDENTITIES......Page 65
ASTRONOMERS ARE EXPERTS AT ASTRONOMY, EVEN AT A MUSIC SERVICE......Page 67
CHAPTER 5 RapLeaf......Page 70
THE SERVICE......Page 71
THE IMPORTANCE OF RATINGS......Page 72
A UNIVERSAL RATING......Page 73
A REPRESENTATION OF TRUSTWORTHINESS......Page 75
RAPLEAF’S VISION......Page 79
CHAPTER 6 Opinity......Page 81
THE SERVICE......Page 82
BE KNOWN, BE TRUSTED......Page 83
TAKE CONTROL OF YOUR REPUTATION!......Page 84
REPRESENTING REPUTATION......Page 86
REPUTATION SOCIETY......Page 90
CHAPTER 7 TN20......Page 93
THE SERVICE......Page 94
IT’ S THE PEOPLE STUPID!......Page 95
HURDLES TO TRUST......Page 96
GIVING TRUST A HAND......Page 98
EVERYTHING WILL CHANGE......Page 100
PART III......Page 102
INTRODUCTION......Page 103
CHAPTER 8 Tensions Between The Global & The Local......Page 104
INTRODUCT ION......Page 105
GETTING STARTED......Page 106
ONLINE IDENTITY......Page 107
WHY A META IDENTITY?......Page 109
ABSTRACTING CONTEXT......Page 110
COLLAPSING CONTEXTS......Page 112
DRIVING INDIVIDUALITY......Page 114
CONCLUSIONS......Page 116
CHAPTER 9 Designing for Trust, Designing Away Trust......Page 119
INTRODUCTION......Page 120
AMBIGUITY AS A SOCIAL RESOURCE......Page 121
REPUTATION SOCIETY & TRUSTING COMMUNITY......Page 124
TRUST & FUNCTIONAL SUBSTITUTES......Page 130
CONCLUSIONS......Page 135
CHAPTER 10 Trust & Performativity......Page 137
PERFORMATIVE REPRESENTATIONS......Page 138
PERFORMATIVITY PRESUPPOSES LITERACY......Page 139
VISIONARY IDEAS, PERFORMAT IVEINTENTIONS......Page 142
SIGNS OF PERFORMATIVITY......Page 144
PERFORMATIVITY AND TRUST......Page 148
CONCLUSIONS......Page 151
CHAPTER 11 Final Conclusions......Page 152
TENSIONS BETWEEN DIFFERENT PREDOMINANT FORMS OF SOCIAL ORDERS......Page 153
INFLUENCE & INTERPLAY BETWEEN DESIGNERS AND USERS......Page 154
PERFORMATIVE PROFILES......Page 155
THE FUTURE......Page 156
References......Page 157
