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Packaging Research in Food Product Design and Development

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Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. Positioned specifically for foods and beverages, Packaging Research in Food Product Design and Development uniquely combines consumer liking, segmentation and “how to” business methodology with a detailed treatment of the different facets of concept research.

Author(s): Howard R. Moskowitz PhD, Michele Reisner, John Benedict Lawlor, Rosires Deliza
Edition: 1
Year: 2009

Language: English
Pages: 280
Tags: Издательское дело и упаковочное производство;Упаковочное производство;