Outstanding Business English gives guidance to non-native English speakers on how to communicate clearly and concisely. With case studies and real-life examples that demonstrate how English is used internationally in business, and full of ideas to help you to get your communications right first time, Outstanding Business English sets the scene for describing the benefits of good Business English, ideal for multinational companies where communication is a priority. For intermediate to advanced English speakers, it focuses on the areas that are easy to get wrong. This book draws on the author's wealth of experience, using real-life international business scenarios to develop your skills and provide you with some answers that even your boss might not know. You will learn a system to help you quickly and easily write emails, letters, CVs, social media communications and more. Featuring sections on punctuation and grammar, checklists to help you assess how you are getting on before moving on to the next stage and with a chapter dedicated to how to write effectively for social media, Outstanding Business English has been praised by both native and non-native writers of English as an indispensable resource. "English is illogical, eccentric and complicated by baffling etiquette. This brilliant guide for non-native speakers decodes the world's lingua franca and makes essential reading if you form part of an international team."
Author(s): Fiona Talbot
Publisher: LID Editorial
Year: 2016
Language: English
Pages: 120
Tags: guidance to non-native English speakers on how to communicate clearly and concisely. With case studies and real-life examples that demonstrate how English is used internationally in business.
Out Standing
Back Cover
Front Page
Preface
Who is this book for?
Be effective by writing content of value
How does the book work?
You may have to unlearn some things you learnt at school
Get results!
Introduction
01 Why are you writing?
Who are your readers?
What’s the purpose of your writing?
Readers take just a few seconds to judge your writing
How formal or informal do you need to be?
Your checklist for action
02 Business writing for today
Winning business through English
Academic writing compared with writing for business
Can you use ‘I’ when you write in business?
Listen to readers’ feedback
Choosing the right style
Ideal communication
The Word Power Skills system: four easy steps to success
Your checklist for action
03 Quality matters
Shine through your writing!
To make mistakes is only human?
How readers can react to written mistakes
Further costs of getting your writing wrong
You can never fully outsource your writing
Checking for mistakes
Proofreading tips
Your checklist for action
04 Telling your story through social media
There’s a new type of business writing
Get into the social media mindset
More about social media
What are the key objectives?
Some major platforms out there
How do companies shine through their social media interaction?
Writing that creates trust can create a community
The long and the short of it: past, present and future
Further writing tips for key channels such as Facebook, Twitter, LinkedIn
What excites people so much they want to share it?
Call people to action – and check it’s worked
Telling your story
Your checklist for action
05 Defining business English
‘Standard’ and ‘variant’ English
Writing for both native and non-native English speakers
Some surprising problems with English for global business
Define business English within your company
Your checklist for action
06 Writing English for global business
Looking at how you use English at work
Writing problems faced by non-native English writers
Problems with non-native English writing for native English speakers
Problems posed for native and non-native English writers alike
Business writing as communication
English continues to evolve
Non-native English writers can have an advantage!
Native English writers: beware of complacency!
Your checklist for action
07 E-mail and instant messaging
General
The rise and rise of e-mail
E-mail scenarios to watch out for
Multi-lingual and other e-mail threads
Structure your e-mails
Designing how you write e-mails
Instant messaging and texting
Your checklist for action
08 Punctuation and grammar tips
Why punctuation and grammar matter
Punctuation and other marks
Parts of speech and other grammar
Paragraphs
Verbs and tenses
Agreement of subject and verb
Comparison
Fluidity in writing
Your checklist for action
09 Writing tips for everyday business
Writing a date
Time
Numbers
Measurements
Your checklist for action
10 Common confusions and how to avoid them
Common confusions for both NE and non-NE writers
Acronyms
Active and passive
Nominalization
Your checklist for action
11 Letter writing
General
An example of a letter asking for information
Outline letter confirming a booking
Stay ahead or stay behind
Specific tips about addressing letters
CVs/résumés and cover letters
Your checklist for action
Autora: Fiona Talbot
Publicidad Lid Editorial
Copyright Page
