Opinion dynamics on directed small-world networks

Article published in the «European Physical Journal B» — 2008 — №65 — p. 251–255. DOI: 10.1140/epjb/e2008-00342-3In this paper, we investigate the self-affirmation effect on formation of public opinion in a directed small-world social network. The system presents a non-equilibrium phase transition from a consensus state to a disordered state with coexistence of opinions. The dynamical behaviors are very sensitive to the density of long-range-directed interactions and the strength of self-affirmation. When the long-rangedirected interactions are sparse and individual generally does not insist on his/her opinion, the system will display a continuous phase transition, in the opposite case with strong self-affirmation and dense longrange-directed interactions, the system does not display a phase transition. Between those two extreme cases, the system undergoes a discontinuous phase transition.