Although many studies are available on visitors to cultural institutions, the infrequent or non-visitors are largely unexplored. However, they make up the majority of the population. Their motivation for not visiting is therefore the focus of this volume. This volume provides an in-depth overview of the international state of nonvisitor research. Building on this, extensive quantitative and qualitative analyses are conducted on reasons for non-visitation. This is followed by an empirically based, practice-oriented theory of visitor attraction. The authors thus present the first comprehensive work on non-visitor research in Germany.
This book is a translation of the original German 1st edition Nicht-Besucherforschung by Martin Tröndle,published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.
Author(s): Martin Tröndle (editor)
Series: Edition WÜRTH Chair of Cultural Production
Publisher: Palgrave Macmillan
Year: 2022
Language: English
Pages: 111
City: Wiesbaden
Acknowledgements
Contents
Notes on Contributors
List of Figures
List of Tables
Visitors and Non-visitors
Reasons for (Non-)visiting
The Classics of Cultural Sociology
Georg Simmel
Pierre Bourdieu
Richard A. Peterson
Gerhard Schulze
International Non-visitor Research
Marilyn G. Hood, US: Recreation Preferences
William S. Hendon, US: Cultural Education
Richard Prentice, Andrea Davies and Alison Beeho, UK: Lifestyle
Arts Council England, UK: Peer Groups
Sarah Todd and Rob Lawson, New Zealand: Lifestyle
Fondazione Fitzcarraldo, Italy: Multiple Relationships
Victor Yocco et al., US: Individual and Social Benefits
National Endowment for the Arts, US: Creating Possibilities for Socialising and Learning, Creating Audience-Specific Offerings
Steven Hadley, UK: Audience Development as Ideology
Non-visitor Research in Germany
Volker Kirchberg: Visitors and Non-visitors to Museums
Deutscher Bühnenverein: The Segmentation of Non-visitors
Holger Höge: Free Time
Thomas Renz: Lack of Companions and Understanding
Marie Carolin Bartsch et al.: Usage Behaviour of Non-visitors, Infrequent Visitors and Frequent Visitors
Development of a Differentiated Theory of Cultural User Behaviour
Bibliography
Methodology of (Non-)visitor Research
Quantitative Questionnaire Survey
Sociodemographic Information
Use of Time and Leisure Activities
Organisation and Service Information
Previous Education and Educational Background
Barriers
Affinity for Art
User Behaviour
Experiment and Qualitative Group Interviews
The Interviews
Evaluation of the Qualitative Part
Comments: Background Information on the Plays
Bibliography
(Non-)visitors in Quantitative Terms
Sociodemographic Information
Questions About the Study
Leisure Time Behaviour and Musical Taste
Visitors and Non-visitors
Effects of Sociodemographic Characteristics and Preferences on (Non-)visiting
Effects of Leisure Behaviour and Musical Taste
Information
Education and Social Background
Effects of Education and Social Origin
Attitude and Prejudices
Ticket Cost Estimate
Company
General Interest
Visit
Image
Art Reference
Art Affinity Index
‘Never visitor’
(Non-)visitor Types
‘Never visitor’
‘Not-yet visitor’
‘Infrequent visitor’
‘Occasional visitor’
‘Frequent visitor’
Conclusion
Bibliography
Non-visitors in Conversation
Expectation Dimensions
Performance Venue
Event11
Audience34
Experience Dimensions
Performance Venue
Event77
Audience101
Conclusion
Non-visitors, Approaching Unknown Personas
Taste, Style, Interests and Socialisation
Classification and Interpretation
Arts and Culture for All Who Want It
Close, Closer, Art
Building Social and Content Proximity
Proximity as a Dispositive
Bibliography
Appendix
Bibliography
