This book sheds light on current issues and opportunities that have been activated by new technologies in the luxury field. It places special emphasis on new technological integration, such as Artificial Intelligence, Internet of Things, Virtual Reality and Blockchain in the context of luxury consumption. Beginning with a detailed overview on current prominent technologies and their current uses in luxury, the book goes on to present experimental studies on luxury fashion, luxury tourism, luxury food and luxury real estate industries. Each chapter contributes to the design of a final diagnostic model that guides readers and managers through strategic marketing planning.
Author(s): Andrea Sestino, Cesare Amatulli
Publisher: Palgrave Pivot
Year: 2023
Language: English
Pages: 147
City: Cham
Foreword
Acknowledgments
Contents
About the Authors
List of Figures
List of Tables
Chapter 1: Introduction
1 The Fascinating World of Luxury and New Technological Innovations
2 Luxury and New Technologies: A New Promising Match?
References
Chapter 2: The Issue of Integrating New Technologies in Luxury Marketing: A Literature Review
1 Introduction
2 Theoretical Background
2.1 The Relevance of New Technologies and the Digital Transformation
2.2 New Technologies as Key Enablers Factors of Digital Transformation
2.2.1 Big Data
2.2.2 Internet of Things
2.2.3 Artificial Intelligence
2.2.4 Virtual Reality and Augmented Reality
2.2.5 Blockchain
2.2.6 Metaverse
2.3 Luxury Market and Luxury Consumption
3 Methodology
3.1 Phase 1: Keywords Definition
3.2 Phase 2: Database Extraction and Querying
3.3 Phase 3: Data Preparation
3.4 Phase 4: LDA
3.5 Phase 5: Data Analysis—Emerging Findings and Topic Modeling
4 Findings
4.1 Luxury Fashion and New Technologies
4.2 Luxury Tourism and New Technologies
4.3 Luxury Food and New Technologies
4.4 Luxury Real Estate and New Technologies
4.5 Miscellanea
4.5.1 Luxury Lifestyle and Wellness
4.5.2 Health, Plastic Surgery, and Aesthetics
4.5.3 Wellness and Fitness
4.5.4 Automotive
5 Conclusions
References
Chapter 3: Integrating Smart Objects and Artificial Intelligence in Luxury Fashion Retail: The Role of Consumers’ Status Consumption Orientation
1 Introduction
2 Theoretical Background
2.1 New Technological Integration in Luxury Retail
2.2 The Role of Consumers’ Status Consumption Orientation
3 Methodology
3.1 Sample and Materials
3.2 Questionnaire
4 Results
5 General Discussion and Conclusion
References
Chapter 4: Integrating New Technologies in Luxury Hospitality Experiences: The Effects of Luxury Hotel Communication Focus (Traditionality vs. Modernity), and Consumers’ Materialism
1 Introduction
2 Theoretical Background
2.1 The Evolution of Luxury Hospitality
2.2 Consumers’ Materialism
3 Methodology
3.1 Sample and Materials
3.2 Questionnaire
4 Results
5 General Discussion and Conclusion
References
Chapter 5: Integrating Smart Objects and Artificial Intelligence in Real Estate: Luxury Real Estate Communication Focus (Prestigiousness vs. “smartness”), and the Role of Consumers’ Conspicuous Consumption Orientation
1 Introduction
2 Theoretical Background
2.1 The Luxury Real Estate Industry and New Technological Opportunities
2.2 The Role of Consumers’ Conspicuous Consumption Orientation
3 Methodology
3.1 Sample and Materials
3.2 Questionnaire
4 Results
5 General Discussion and Conclusion
References
Chapter 6: Integrating Blockchain Technologies in Wine Industries: The Role of Perceived Self-Service Technologies Quality and Consumers’ Need for Uniqueness
1 Introduction
2 Theoretical Background
2.1 The Relevance of Blockchain Technology in Food Traceability
2.2 The Role of Consumers’ Needs for Uniqueness
3 Methodology
3.1 Sample and Materials
3.2 Questionnaire
4 Results
5 General Discussion and Conclusion
References
Chapter 7: Integrating New Technologies in Aesthetic Clinical Surgery: The Role of Consumers’ Vanity
1 Introduction
2 Theoretical Background
2.1 Luxury Healthcare
2.2 The Role of Consumers’ Vanity
3 Methodology
3.1 Sample and Materials
3.2 Questionnaire
4 Results
5 General Discussion and Conclusions
References
Chapter 8: Conclusions
1 The Issue of Integrating New Technologies in Luxury Industries and Consumption
2 Overall Findings
References
Appendix A: Survey Related to the Study in Chap. 3 “Fashion”
Introduction
Status Consumption Orientation
Willingness to Buy
Sociodemographic Variables
Appendix B: Survey Related to the Study in Chap. 4 “Tourism & Hospitality”
Introduction
Consumers’ Materialism
Willingness to Buy
Sociodemographic Variables
Appendix C: Survey Related to the Study in Chap. 5 “Real Estate”
Introduction
Conspicuous Consumption Orientation
Willingness to Buy
Sociodemographic Variables
Appendix D: Survey Related to the Study in Chap. 6 “Food”
Introduction
Need for Uniqueness
Perceived Self-Service Technology Quality
Willingness to Buy
Sociodemographic Variables
Appendix E: Survey Related to the Study in Chap. 7 “Health & Wellness”
Introduction
Vanity
Willingness to Buy
Sociodemographic Variables
Glossary
Index
