New Rules For the New Economy

New Rules For The New Economy
Cover
New Rules For The New Economy Title Page
Copyright
Contents
This New Economy
A Thousand Points Of Wealth
Embrace The Swarm
The Power Of Decentralization
The Net Is Our Future.
The Dynamic Of Our Society, And Particularly Our New Economy,
Will Increasingly Obey The Logic Of Networks. Understanding How Networks Work Will Be The Key To Understanding How The Economy W
We Are Connecting Everything To Everything.
When We Permit Any Object To Transmit A Small Amount Of Data And To Receive Input From Its Neighborhood, We Change An Inert Obje
Dumb Parts, Properly Connected Into A Swarm, Yield Smart Results.
The Surest Way To Smartness Is Through Massive Dumbness.
Complete Surrender To The Bottom Is Not What Embracing Swarm Is About.
Without Some Element Of Governance From The Top, Bottom-up Control Will Freeze When Options Are Many. Without Some Element Of Le
At Present, There Is Far More To Be Gained By Pushing The Boundaries Of What Can Be Done By The Bottom Than By Focusing On What
The Great Bene Ts Reaped By The New Economy In The Coming Decades Will Be Due In Large Part To Exploring And Exploiting The Powe
Strategies
Move Technology To Invisibility.
If It Is Not Animated, Animate It.
If It Is Not Connected, Connect It.
Distribute Knowledge.
If You Are Not In Real Time, You’re Dead.
Count On More Being Different.
Increasing Returns
Self-reinforcing Success
Strategies
Check For Externalities.
Coordinate Smaller Webs.
Create Feedback Loops.
Protect Long Incubations.
It’s A Hits Game For Everyone.
Plentitude, Not Scar-city
Value Flows From Abundance
Strategies
Touch As Many Nets As You Can.
Maximize The Opportunities Of Others.
Don’t Pamper Commodities; Let Them Flow.
Avoid Proprietary Systems.
Don’t Seek Refuge In Scarcity.
Follow The Free
Why The Net Rewards Generosity
Strategies
What Can You Give Away?
Act
Your Product Or Service Is Free.
Invest In The F Rst Copy.
Anticipate The Cheap.
Turn Off The Meter, Charge For Joining.
The Ancillary Market Is The Market.
Pinpoint Where Value Is Being Given Out For Free Now, And Then Follow Up.
Feed The Web First
Members Prosper As The Net Prospers
Strategies
Maximize The Value Of The Network.
Seek The Highest Common Denominator.
Don’t Invest In Esperanto.
Apply An Embedded Standard In A New Territory.
Animate It.
Side With The Net.
Employ Evangelists.
Let Go At The Top
After Success, Devolution
Strategies
Don’t Mistake A Clear View For A Short Distance.
Send The Network Out.
Who Is In Charge Of Devolution?
Question Success.
Searching As A Way Of Life.
From Places To Spaces
Making A Different Kind Of Big
Strategies
The Only Side A Network Has Is Outside.
Prepare For F Ash Crowds.
No Harmony, All Flux
Seeking Sustainable Disequilibrium
Strategies
Skate To The Edge Of Chaos.
Exploit F Ux Instead Of Outlawing It.
You Can’t Install Complexity.
Preserve The Core, And Let The Rest F Ux.
Relationship Tech
Start With Technology, End With Trust
Strategies
Make Customers As Smart As You Are.
Connect Customers To Customers.
All Things Being Equal, Choose Technology That Connects.
Imagine Your Customers As Employees.
Opportunities Before Efficiencies
Don’t Solve Problems; Seek Opportunities
Strategies
Why Can’t A Machine Do This?
Scout For Upside Surprises.
Maximize The Opportunity Cascade.
A Thousand Points of Wealth
New Rules for the New Economy
1) Embrace The Swarm.
2) Increasing Returns.
3) Plentitude, Not Scarcity.
4) Follow The Free.
5) Feed The Web First.
6) Let Go At The Top.
7) From Places To Spaces.
8) No Harmony, All Flux.
9) Relationship Tech.
10) Opportunities Before Eff Ciencies.
Acknowledgments
Notes
Annotated Bibliography
Index