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New Product Development: An Empirical Approach to Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions

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Author(s): Sameer Kumar, Promma Phrommathed
Edition: 1
Year: 2005

Language: English
Pages: 212

Contents......Page 9
CHAPTER 1 - Introduction......Page 10
CHATPER 2 - Basic Conceptual Model......Page 14
CHATPER 3 - Research Methodology......Page 52
CHAPTER 4 - Results and Analyses......Page 60
CHAPTER 5 - Findings......Page 117
CHAPTER 6 - Conclusions and Ramifications......Page 137
Appendices......Page 155
References......Page 188
D......Page 203
O......Page 204
Z......Page 205