This edited volume aims to unpack the digitisation of art and media within the dynamics of participatory culture, and how these changes affect the power relations between the production and consumption of these new forms in a globalised Asia. This follows the rise of new art forms and social media platforms in wake of rapid and ongoing digitisation, which has, in turn, produced far-reaching implications for changing media ownership and its role in social, cultural, economic, as well as political activities. New challenges arise every day in relation to digital art and design practices and social media communications, and their respective impact on identity politics. This book showcases a diverse range of interdisciplinary research on these concomitant changes and challenges associated with digital media and technologies within the context of a globalised Asia. The case studies included present perspectives on Asia’s evolving digital humanities landscape from Hong Kong, China, India, Korea and from across Southeast Asia, with topics that tackle organisational digital marketing, brand advertising and design, mobile gaming, interactive art, and the cultural activities of ethnic and sexual minority communities in the region. This book will of interest to scholars in digital humanities focused on new media and cultural studies.
Author(s): Sunny Sui-kwong Lam
Series: Digital Culture and Humanities, 3
Publisher: Springer Singapore
Year: 2021
Language: English
Pages: 249
City: Singapore
Series Editor’s Preface
Acknowledgements
Introduction: New Art Forms and New Media Spectacles in the Age of Digitization
Part I: New Spectacles and Multimodal Creativity in Social Media
Part II: Art, Design, and Media Communication in the Digital Age
Final Remarks
References
Contents
Part INew Spectacles and Multimodal Creativity in Social Media
1 Ethnic Minority Youth as Digital Cultural Participants: Toward a Critical Indicator Study
Introduction
Understanding Cultural Participation
Social Capital and Social Distance
Cultural Identity
Method
Sample
Measures
Findings
Patterns of Online Cultural Activities
Patterns in Social Capital
Cultural Identity
Discussion
Limitations and Future Research
References
2 Decoding Internet Rumours in the Twenty-First Century: An Interdisciplinary Examination of Social Media
Introduction
The Role(s) of Social Media in Social Movements
Theoretical Framework of Internet Rumour Spread
Decoding Internet Rumours
Method
Analysis of Word Frequency
Analysis of Themes
Results
Prominent Words Appeared
Thematic Analysis
Discussion
Limitations and Suggestions for Further Research
Conclusion
Appendix 1
Appendix 2
Appendix 3
References
3 Untouchable, or Merely Untouched? Satirical News Websites and Freedom of Expression Limitations in Southeast Asia in the Age of Online “Fake News”
Introduction
Satirical News: Toward a Definition from Existing Scholarship
Online Satirical News: From the US to Southeast Asia
(Possible) Legal Challenges Faced by Satirical News Websites
So, What’s News?
New Nation
Not the Nation
The Tapir Times
Pos Ronda
Beyond the Jokes: An Anti- “Fake News” Genre
Conclusion
References
4 Intersections of Protest, Art and Networked Space: Analysis of the Artistic Protest Post Carnival
Introduction
Post Carnival: Artists’ Protest Against Moral Policing
Dissent and Art in Digital Media
Art in the Public Space
Spectacle in the Age of Late Capitalism
Method
Analysis
Post Carnival: Dissent by Artivists
Production of Physical and Digital Spaces Through Post Carnival
Territorializing and Deterritorializing Public Spaces
Spectacularization of Post Carnival
Conclusion
References
5 Creativity and Education: Facilitating Transfer of Learning Through Digital Creativity Multimodal Analysis (DCMA) of Social Media Posts
Introduction
Background of Multimodal Analysis
The 1980s and 1990s: The Formation
The 2000s: The Intersemiosis
The Post-2010s: The Application in Digital Multimodality
Analytical Framework for Creativity in Multimodal Texts (AFCMT) in Brief
Simplifying AFCMT for Teaching and Learning
Chase Jarvis’s Twitter post: An exemplar of digital multimodal creativity
Analysing Multimodal Creativity in Social Media Posts
“Re-creativity” as political satire in Hong Kong: Cantopop song title neologistically retitled
Ten Billion Negative Power Fighter: Dragon Ball Z manga parody by a Hong Kong Facebook comic artist
“Working after hurricane” movie poster parodies: post-Super Tyhpoon Mangkhut reactions from the Hong Kong netizens
Conclusion
References
Part IIArt, Design, and Media Communication in the Digital Age
6 The Two Logics of the “Lion Rock Spirit” Re-Represented by FortunePharmHK’s Branding Television Commercial
Introduction
Rise of Localism and the Identity Crisis
The Two Logics of the Lion Rock Spirit
Recreation of the Lion Rock Myth
Semiotic Project for Branding and Identification
Conclusion
References
7 Exploring Cultural Recognition: Enhancing Creativity in Interactive Communications
Introduction
The Influence of Cultural Recognition and Emotion on Interactive Communication
The Influence of Cultural Recognition on Interactive Communication Design
The Infusion of Cultural Recognition and Emotion into Interactive Communication Design Processes
A Sample Student Project on Cultural Recognition and Emotion
Conclusions
References
8 Brand Design Directionality in Korea in the Digital Age
Brand Digitization
Reflection of Locality and Digital Lifestyle
Repeated On-Offline Branding
Conclusion
References
9 Creative Base Design: A New Form of Self-Expression in Competitive Games
Introduction
Background
Key Research Questions
Method and Methodology
Literature Review
The Elements that Make the Game
Types of Players
Expression as a Pleasure of the Game
Participatory Creation and Re-creation
Game Culture and Subculture
From Pointillism to Pixel to Isometric Image
Gestalt Visual Principles and Colour Depth
Base Design as Global Celebration of Regional Culture
Base Design as Self-Expression
Gestalt Principle of Figure and Ground for Depth
Depth of Colour
Messages from the Base
Conclusion
References
10 Digital Materiality of Chinese Characters in Text-Based Interactive Art
Introduction: Digital Materiality
Problems of Digital Literature and Digital Art
Focus of Attention
The Unstable Nature of Chinese Graphemes
The Digital Materiality of Chinese Characters
No Longer RIGHT
Shang Da Ren
The Identical Text/Scriptons
Conclusion
References
11 WeChat Marketing Case Study: How to Use Social Media to Communicate with Virtual Audiences in China
Introduction
Literature Review
Social Media Types
Digital and Social Media Marketing
Three Ways to Approach WeChat Marketing
WeChat Marketing Case Study: Hong Kong Trade Development Council
Research Design and Methodology
Research Results
WeChat Communication Model
WeChat Marketing Message Strategy
Strategy 1: Content Variety
Strategy 2: The Use of Visual Aids
Conclusion
Limitations and Future Studies
References
12 What Are You Looking for? Understanding the Uses and Gratifications of Blued in Mainland China
Background
Blued: China’s Leading LBRTD Application
Literature Review: The U&G of LBRTD Apps
Study 1
Pilot Study
Online Survey
Participants
Measures
Findings
Study 2
Findings
Discussion
Limitations
Future Research
Appendix: Measures of Blued Use Gratifications
References
