The theory of networks aims at developing theoretical views on the design and management of alliances, franchise chains, licensing, joint ventures, cooperatives, and venture capital relations. The current trend in economics and management of networks is twofold: First there is a strong tendency toward application of theoretical approaches developed both in organizational economics, strategic management and organization theory. The second trend refers to the development of more integrative views on networks. Especially, combining organizational economics, strategic management and relational views on networks are very promising research directions. Starting from this status of research, the current book emphasizes network research as a theory-driven field by offering new perspectives on contract design, decision and ownership rights, value creation, knowledge management and the role of social capital in franchising networks, alliances and cooperatives.
Author(s): Josef Windsperger, Mika Tuunanen (auth.), Mika Tuunanen, Josef Windsperger, Gérard Cliquet, George Hendrikse (eds.)
Series: Contributions to Management Science
Edition: 1
Publisher: Physica-Verlag Heidelberg
Year: 2011
Language: English
Pages: 372
Tags: Organization/Planning; Marketing; Entrepreneurship; Industrial Organization; Social Sciences, general
Front Matter....Pages i-xi
Front Matter....Pages 11-12
New Developments in the Theory of Networks: Introduction....Pages 1-9
Determinants of Contractual Completeness in Franchising....Pages 13-30
Delegation and Autonomy in Franchising....Pages 31-44
Allocation of Decision Rights in International Franchise Firms: The Case of Master and Direct Franchising....Pages 45-58
Incentives and Control in Company-Owned Versus Franchised Outlets: An Empirical Study at the Chain Level....Pages 59-74
Plural Form and Franchisor Performance: Early Empirical Findings from Europe....Pages 75-92
Inner Strength Against Competitive Forces: Successful Site Selection for Franchise Network Expansion....Pages 93-116
Market Saturation or Market Concentration: Evidence on Competition Among U.S. Limited Service Franchise Brands....Pages 117-133
A Model of Optimal International Market Expansion: The Case of US Hotel Chains Expansion into China....Pages 135-154
Is the Theory of Entrepreneurship Applicable to Franchising?....Pages 155-177
Regulating the Franchise Relationship: Franchisor Opportunism, Commercial Morality and Good Faith....Pages 179-194
Effect of New Regulation on Franchising Performance: An Exploratory Study in Spain....Pages 195-207
Front Matter....Pages 209-209
The Efficacy of Relational Governance and Value-Creating Relational Investments in Revenue Enhancement in Supplier–Buyer Relationships....Pages 211-238
Networked Resource Access and Networked Growth: A Double Network Hypothesis on the Innovative Entrepreneurial Firm....Pages 239-257
A Network Approach to the Structure and Organization of Joint R&D Projects....Pages 259-276
Strong Ties, Weak Ties and the Management of Innovation: The Case of Danish and German SMEs....Pages 277-298
Organization of Knowledge Transfer in Clusters: A Knowledge-Based View....Pages 299-315
Influence of Network Maturity on Organisational Learning and Knowledge Transfer in Strategic Alliances....Pages 317-335
Front Matter....Pages 337-337
Gemeinschaft and Gesellschaft in Cooperatives....Pages 339-352
The Role of Social Capital in the Development of Community-Based Co-operatives....Pages 353-370
