This volume focuses on indigenous knowledge in analyzing the traditions and communication processes within various communities of Northeast India. It deals with the historical and theoretical trajectory of communication for social change as a discipline, bringing together a series of interesting case studies from the sphere of meaningful learning where individuals and communities engage in a cooperative and dialogic environment to promote change at multiple levels. The case studies cover a range of media - radio, video, ‘forum theatre’ - and considers both practitioners and audiences. The authors’ focus on narration, diversity, participation, and interaction is timely, and expands knowledge relating to these areas by linking them in new ways. It is of interest to an academic audience as well as practitioners researching and working in areas of education, communication, community development, and social work.
Author(s): Alankar Kaushik, Abir Suchiang
Series: Communication, Culture and Change in Asia, 8
Publisher: Springer
Year: 2022
Language: English
Pages: 321
City: Singapore
Preface
Acknowledgments
Contents
Editors and Contributors
Acronyms
1 Introduction
References
Part I Community-Centred Development and Shifting Paradigms
2 Community-Centric Approaches and Changing Paradigms: A Perspective from India
2.1 Community as the Focus: Early Formulations
2.2 Evolving Paradigms
2.3 Constructing the Community in India and Early Radio
2.4 Mass Media and the Multiplier Dimension
2.5 Radio Rural Forums and Community Orientation
2.6 Push for Television and Nation’s Dilemma
2.7 Shift and Pressures: Struggle to Retain Community Orientation
2.8 ICT4D and Community Orientation
2.9 By Way of Concluding
References
3 The Relevance of Rabindranath Tagore and Paulo Freire for Participatory Communication
3.1 Rabindranath Tagore’s Philosophy of Education
3.2 Paolo Freire’s Conscientization Methodology
3.3 The Relevance of Participatory Communication
3.4 Challenges to Participatory Communication for Social Change
3.5 Conclusion
References
Part II Community Voices and Narratives
4 “CGNet Swara Encourages Us to Participate and Bring About Change”: Analyzing the Role of Media and Development
4.1 Introduction
4.2 Literature Review and Theoretical Framework
4.2.1 Defining Development Communication
4.2.2 Theories of Development Communication
4.2.3 Citizen Journalism as Development Communication
4.2.4 Development and Communication in India
4.2.5 Citizen Journalism in India
4.2.6 Setting the Context: CGNET Swara
4.3 Research Methodology
4.3.1 Observation and Interviews
4.4 Research Findings
4.4.1 Citizen Journalism and Development
4.4.2 Addressing Basic Amenities
4.4.3 Exposing Corruption
4.4.4 Human Rights
4.4.5 Participation and Social Change
4.4.6 Motivations for Participation
4.4.7 The Official Viewpoint
4.5 Discussion and Conclusion
References
5 Women Journalists of Khabar Lahariya and Namaskar: Enabling Gendered Media Ecology in Rural India
5.1 Introduction
5.2 Gendered Media Ecology: Theoretical Intersections
5.3 Brief Introduction to the Case Studies
5.3.1 Khabar Lahariya
5.3.2 Namaskar
5.4 Women Journalists of Khabar Lahariya and Namaskar
5.5 Addressing Gender Issues in Content
5.6 Women as the Primary Readers
5.7 Conclusion
References
6 Reinforcing Desia Culture Through Community Radio: A Cultural Analysis of Radio Dhimsa in Koraput, Odisha
6.1 Study Overview
6.2 Understanding Community, Culture and Community Media
6.3 Community Radio in India: Histories and Contemporary Scenes
6.4 Doing Cultural Analysis of Radio Dhimsa
6.5 Radio Dhimsa: Reinforcing the Desia Culture
6.6 Conclusion
References
7 Samvidhan LIVE! Be a Jagrik—A Case Study of Effecting Social Change Through Constitutional Literacy
7.1 The Evolution of Samvidhan LIVE!
7.2 The Ideation of Samvidhan LIVE!
7.2.1 The Theoretical Framework
7.2.2 Theory of Social Change—Nurturing Youth to BE the Change
7.2.3 Create a 5th Space for the Youth
7.2.4 Empower the Youth with Constitutional Literacy
7.3 The Jagrik Pedagogical Framework
7.3.1 Experiential, Non-classroom Pedagogy
7.3.2 Game-Based Learning
7.4 The Design Framework of Jagrik
7.4.1 The Approach of the Game
7.4.2 The Methodology of the Game
7.5 The Impact of the Game
7.5.1 Growing Constitutional Literacy
7.5.2 The Jagriks: Effecting Social Change Through Constitutional Literacy
7.5.3 Growing Outreach of the Game
7.6 The Next Steps
References
8 Simple Minds, Powerful Voices: Tradition and Transformation in the Patachitras of Bengal
8.1 Tryst with Scroll Paintings of Bengal
8.2 Patachitras and Patuas
8.2.1 The Paintings
8.2.2 The Patuas
8.2.3 Narrative Characteristics
8.3 Historical Reference to Scrolls
8.4 Discovering Bengal Patachitras as Agents of Revival: The Work of Gurusaday Dutt
8.5 Bridging the Gaps: Experiments in New Themes and Forms
8.6 Turning Point in Patachitra Art: Breaking Gender Barriers
8.7 Agencies of Social Change
8.8 Swarna Chitrakar: An Embodiment of Woman Empowerment
8.9 An Art with High Returns
8.10 Conclusion
References
Part III Community Voices of Northeast India: Practices in Development Process
9 Community Media Practices in Northeast India: Cases of Community Development Through Community Radio
9.1 Introduction
9.2 Community Newspapers and Magazines in Northeast India
9.3 Community Video in Northeast India
9.4 Community Radio in Northeast India
9.5 Community Development Through Community Radio: Case Studies
9.5.1 Case Study—I
9.5.2 Case Study—II
9.5.3 Case Study—III
9.5.4 Case Study—IV
9.6 Conclusion
References
10 Visual Medium for Social Change in Northeast India Leveraging the Power of Youth in Conservation Action and Social Change
10.1 Youth and Northeast India
10.2 Why a Video Fellowship
10.3 Green Hub Project Idea
10.4 The Fellowship Pathway
10.5 Wide, Medium, and Close up—the Video Pedagogy
10.6 The Alumni Circle and the Web of Action
10.6.1 Forest Project Site 1: Wanmai Konyak, Changlangshu Village, Mon District, Nagaland
10.6.2 Forest Project Site 2: Serlibon Timungpi, Dongamukam, West Karbi Anglong, Assam
10.6.3 Fellows as Youth Environment Leaders in the Community
10.6.4 Case Study 1
10.6.5 Case Study 2
10.6.6 Fellows as Filmmakers
10.6.7 Environment Spokespersons and Catalysts for Change
10.6.8 Fellows as Forest Patrolling Staff
10.7 Video Archive—A Knowledge Resource
10.8 Conclusion
References
11 Revitalizing the Language and Culture Through Community Radio: A Case Study of Hajong Community from Dhemaji District, Assam
11.1 Introduction
11.2 Community Media and Promotion of Linguistic Diversity
11.3 BCRS and Revitalizing of Hajong Language and Culture
11.4 Case Study of Hajong Community from Dhemaji District and BCRS
11.5 Conclusion
References
12 Participatory Video Making and Community Children Reporters: A Case Study of “Pollution at Umshing” in Shillong, Meghalaya
12.1 Introduction
12.2 Participatory Video as an Empowering Tool
12.3 Children in Media Experiments (CHIME)
12.4 Community Children Reporters as Agents of Change
12.5 Case Study of Participatory Video: “Pollution at Umshing”
12.6 Impact and Change: “Pollution at Umshing”
12.7 Conclusion
References
13 Traditional Health Practices in Northern Thailand, and Their Implications for Holistic Health Communication
Abstract
13.1 Introduction
13.1.1 Background of Thai Traditional Health Practices
13.1.2 A Holistic Way to Tackle Health Issues
13.1.3 Thai Traditional Health Practices
13.1.4 Lanna Traditional Health Practices
13.2 Conclusion
References
Websites
14 Contribution of Traditional Medicine Toward Primary Health Care in Meghalaya
14.1 Introduction
14.2 Healthcare Services in the State
14.3 Contribution of Traditional Medicine Towards Primary Health Care in the State
14.4 Conclusion
References
Part IV Health Communication for Social Change
15 Nutrition Communication—Experiments, Experiences and Exasperation
15.1 Background
15.2 Rise of the Neo-Middle Class and Nutrition Transition
15.3 Nutrition Education and Communication
15.4 Information Dissemination, Knowledge Change and Paradigm Shift
15.5 Experiments and Experiences
15.6 Exasperations
References
16 Infant and Young Child Feeding Practices and Poshan Abhiyaan: A Case Study from India
16.1 Introduction
16.2 IYCF in India: Present Scenario
16.2.1 Early Initiation of Breastfeeding
16.2.2 Exclusive Breastfeeding
16.2.3 Continued Breastfeeding
16.2.4 Complementary Feeding
16.3 Government Initiatives to Promote IYCF
16.3.1 Integrated Child Development Services (ICDS)
16.3.2 Poshan Abhiyaan
16.4 Conclusion and Recommendations
References
17 Adolescent Health: Participation, Community, and Communication as the Key for RKSK Programs in Rural Gujarat
17.1 Introduction
17.2 Why Investing in Adolescent Health is Crucial
17.3 The Shift in Perspective for Addressing Adolescent Health
17.4 A Participatory Approach to Lead Community Interventions
17.5 RKSK: A Paradigm Shift in Health Promotion, Prevention, and Development Interventions
17.6 Field Study
17.7 Observation and Discussions from Literature and Field Insights
17.8 Peer-Led Interventions
17.8.1 Peer Educator (PE) Program
17.9 Adolescent Health Days
17.10 Performance on the 7Cs Criteria
17.11 Discussion and Recommendation
17.12 Conclusion
References
18 Contemporary Challenges to Entertainment-Education: Health Narratives from the Hindi Language Show ‘Mai Kuch Bhi Kar Sakti Hoon’
18.1 Introduction
18.2 Health Narratives: An Overview
18.3 Entertainment-Education and the Indian Experience
18.4 Contemporary Entertainment
18.5 An Ontological Struggle
18.6 Representational Biases and Gender Stereotypes
18.7 Discussion
References
19 Agricultural Drudgery Reduction Among Tribal Women Through Science and Technology Communication in Tamil Nadu
19.1 Introduction
19.2 Earlier Studies
19.3 Methodology
19.4 Results and Analysis
19.5 Conclusion
References
20 Responding to the Language of Violence: A Voluntary Organisation’s Assays in Development
20.1 Introduction
20.2 Health Challenges: Malaria to Mental Health
20.2.1 Include General Perspective: Health Challenges with Respect to Malaria and Mental Health
20.3 Sustainable Livelihoods: Weaving
20.4 Striking at the Roots of Violence
20.5 Conclusion
References
Afterword
References
