MORE BEST BUSINESS PRACTICES FOR PHOTOGRAPHERS expands on the success of John Harrington�s popular BEST BUSINESS PRACTICES FOR PHOTOGRAPHERS. This second volume features even more tips and techniques for professional and aspiring photographers looking to operate a successful photography business. Photography is more technologically sophisticated than ever today, but it takes more than a good eye and technical know-how to build a thriving business. A veteran pro photographer, Harrington understands the business, and he gives you the details you need to know in order to succeed. In easy-to-understand language, he covers the essential points of the business of professional photography and guides you toward best practices in client interaction, negotiating contracts and licenses, business operations, and much more (including expanded information on pricing and contract models). The first volume, BEST BUSINESS PRACTICES FOR PHOTOGRAPHERS has been adopted by schools across the country and has won rave reviews. See for yourself how MORE BEST BUSINESS PRACTICES FOR PHOTOGRAPHERS can improve your business and put you on the path to success.
Author(s): John Harrington
Edition: 1
Publisher: Cengage Learning PTR
Year: 2014
Language: English
Pages: 355
Cover
Contents
Introduction
Chapter 1 Sole Proprietor versus LLC/LLP versus S Corp
Sole Proprietor
LLP/LLC
S Corporation
Chapter 2 Brick-and-Mortar Locations
The Studio
The Office
The Office/Studio Retail Space
The Cons
Chapter 3 Pros and Cons of Insourcing and Outsourcing
Post-Production
Should You Localize Your Cloud or Use a Remote Solution?
In-Office Staff
Special Projects Manager
Office Manager
Retoucher
Additional Photographers
Second Photographers at the Same Shoot as You
Overseas Post-Production
For Outsourcing: Hand-Deliver, Ship, or FTP?
Chapter 4 The Value of Offering Internships
Interns/Apprentices: A Historical Perspective
The Importance of Paying Your Interns
Benefits of Hiring an Intern
Assessing Intern Candidates
The Intern Agreement
Giving Back
Chapter 5 Principles, Standards, and Ethics
Principles
Standards
Ethics
Recommended Reading
Chapter 6 Cognitive and Subconscious Thinking and Photographers
A Sense of Urgency
Working for Free?
Being a Premium Brand
Men Are from Mars, Women Are from Venus
What Are You Selling?
It’s All in the Perspective
The Theory of a Misattribution of Arousal
Incremental Pricing
Chapter 7 Marketing: An Overview of Its Importance
Business-to-Consumer Marketing
Business-to-Ad/Design/PR-Firm Marketing
Business-to-Business Marketing
Recommended Reading
Chapter 8 Your Brand and Your Image
Emotional Branding
Brand Architecture
Business Names and Taglines
Using a Designer for Your Brand
Coordinating Your Brand Across Your Business
Chapter 9 Do You Need to Have a Niche or a Style?
Chapter 10 The Wordsmithing of a Linguistically Accurate Language Lexicon
That Depends on What the Definition of “Is” Is
How Does Your Word Choice Make People Feel?
Choosing Just the Right Words
Wordsmithing Various Sentiments
Luxury Portraits
Photographer versus Photography
Sincerely Yours versus Sincerely versus Yours Sincerely
Thanks versus Thank You
Best versus Best Regards versus Regards versus All the Best
Your Words and Phrases Must Answer “Why You?”
Cadence
Organizational Messaging
The Importance of Listening
The Power of “No” Revisited
Recommended Reading
Chapter 11 Social Media: Etiquette, Expectations, and the Law
The Issue of Rights
Facebook
LinkedIn
Pinterest
Instagram
Twitter
Watermarking Your Images
Creative
Experiential
Legal
Chapter 12 Professionalism on the Job
Attire
Dialogue and Discourse
Cell Phones: Talking and Texting
Hear No Evil
Be on Time
Respect Everyone
Fulfill the Client’s Request
Chapter 13 The Client Experience
Initial Experience
On the Shoot
Post-Shoot
Chapter 14 Establishing the Client’s Needs for Level of Production (and Associated Budget)
Variances in Service-Level Expectations
Planning for Client Needs across Service Levels
Chapter 15 Price Is What You Pay, Value Is What You Get
Negotiating for Your Value
Credible, Capable, and Confident
Referral Power
The Value of Awards, Successes, and Titles
Demonstrate Your Value throughout the Process
Chapter 16 Pricing Your Work: Business-to-Consumer Case Studies
Nick Crettier: Small Community Photography
Family Portrait
Senior Portrait
Model/Actor Headshot
Wedding Package
William Foster: Midsized Metropolitan Area Photography
Family Portrait
Ralph Alswang: Major Metropolitan Area Photography
Family Portrait
Senior Portrait
Model/Actor Headshot
Wedding Package
Chapter 17 The Importance of Registries and Your Participation in Them
Orphan Works
The PLUS Registry
Chapter 18 Using the eCO for Online Registrations
Adding Contents Titles to Your Registration
Advanced (and Bulletproof) Copyright Registrations
Limitations of the Copyright Office System
Published versus Unpublished: The Debate
Recommended Reading
Chapter 19 Licensing Your Photography: Managing It Yourself
Compensation through Image Interaction
PhotoShelter
Austin, Texas, Photographer
Charleston, South Carolina, Photographer
California and Belgium Studios
Chapter 20 On Being Published
For Wedding Photographers
For Editorial Photographers
For Commercial/Advertising Photographers
For Photographers Who Sell Their Work as Art
Chapter 21 Publishing a Book
Self-Publishing
Book Deals
Co-Publishing with a Third Party
Finding an Agent
Pitching Your Book
Copyright in and to Your Book
Royalties
Marketing Your Book
Recommended Reading
Chapter 22 Fine Art, Art, and Selling Prints: Valuation
Understanding an Increasing Valuation
Creating Editions
Signing Your Work
Creating Certificates of Authenticity
Re-Licensing Work That’s Art
Pre-Selling
Determining Your Creative Value
Framing
Considering Other Pricing Factors
Galleries and Representation
Markets
Chapter 23 Working with Nonprofits, Foundations, and Non-Governmental Organizations (NGOs)
Getting Paid
Non-Governmental Organizations (NGOs)
Working with NGOs
Foundations
Nonprofits
Summary
Chapter 24 Valuing Video (or Motion) Production as an Adjunct to Still Photography: Know Your Limits
Who’s Calling You?
Questions to Ask Those Calling
A Sampling of Production Types
Contract Examples
Being the Subcontracted Motion Photographer
The One-Man Band
Larger Productions
Camera Operator
Sound Editor/Technician
Lighting Director
Focus Puller
Production Assistant
Producer
Executive Producer
Director
Hair and Makeup
Stylist
Graphics, Animation, and Chyron
Post-Production Supervisor
Example: Multi-Camera Event Coverage
Example: Single-Camera Soft News Event
Example: Single-Camera Hard News Event
Production Resource Guides
Equipment Rental
The Production Sheet
The Model Release
Storyboarding
Rights and Clearances
Talking Rights with Your Motion Client
Rights to Stills from Your Motion Project
Producing Stills and Motion at the Same Time
Scouting and Tech Scouting
Paying for On-Location Sets
Production RVs and Star Trailers
Generators
Catering
Grip Trucks
Travel Expenses
Need Money? Finance It!
The Power of Saying No
Getting Paid
Recommended Reading
Chapter 25 Step-by-Step: QuickBooks and Downloading Bank Statements
Setting Up Online Banking
Chapter 26 Step-by-Step: QuickBooks and Downloading Credit Card Statements and Charges
Direct Connect Download Option
Web Connect Download Option
Downloading, Converting, and Importing Transactions
Managing Downloaded Transactions
Renaming Rules of Downloaded Transactions
Index
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
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