Strategies are integral to growth, expansion and sustainability of modern corporations. The agile strategies are central to overcome challenges of the turbulent times accelerated by risks, pandemics, wars, political instabilities and environmental disasters. This book on ‘Modern Corporations and Strategies at Work’ focuses on different strategies followed by corporations. This book makes critical reading of corporate strategies and evaluates them. This book offers insights into the way corporations develop and implement strategies to face different challenges. This book explores wider world of corporate strategies and their limitations.
The future of world economy and international business is shaped by large modern corporations and their rapidly changing business, management and marketing strategies. This book explores the way modern nation states are standing behind the corporations to ensure that their strategies are successful in a world of complex challenges. This book further examines how collaborations between the state and modern corporations are part of the corporate strategy at work today. Further how modern strategies are integral to the start, growth, expansion and sustainability of modern corporations. This book explores operational agilities and organisational abilities of modern corporations to engage with diverse challenges and overcome the crisis. The volatile business environment is creating conditions of instabilities for the market to function effectively and efficiently. Such conditions are weakening all agents and structures operating within international business and world economy. This book argues that there is an urgent need for a profound reshaping of the corporate strategies to deal with a post pandemic society. It is perhaps as far reaching as that the remaking of corporate strategies are in the crossroads today due to its intrinsic profit motives. The remaking of modern corporate strategy comes in the wake of pestilence of a global health crisis; its full impacts are yet to be felt, evaluated and understood. A comprehensive shift in corporate strategy from formulation, implementation and evaluation to remaking is at the heart of this transformations in the working of the corporations and their fundamental ideological apparatus.
Author(s): Bhabani Shankar Nayak, Naznin Tabassum
Publisher: Springer
Year: 2022
Language: English
Pages: 141
City: Singapore
About This Book
Contents
Editors and Contributors
Introduction
1 Features of Socially Accountable Corporate Strategies
2 Features of Environmentally Responsible Strategies
3 Issues Within Corporate Strategies
4 Conclusion
References
Organisational Culture and Gender Stereotypes in the Technology Industry: A Comparative Study of the AMD and Nvidia
1 Introduction
2 Understandings of Organisational Culture
3 Approaches and Models for Studying Organisational Culture
4 Exploring Organisational Culture
5 Significance of Gender-Diverse Organisational Culture
6 The Cultural Web Model
7 The Cultural Web as a Tested Model
8 Organisational Culture in the AMD
9 Organisational Culture in Nvidia
10 The Organisational Culture in AMD and Nvidia and the Cultural Web
11 Analysing the Organisational Culture in AMD Using the Cultural Web Model
12 Analysing the Organisational Culture in Nvidia Using the Cultural Web Model
13 Comparing the Organisational Culture in AMD and Nvidia
14 Conclusions
Appendix
References
The Internal Organisational Environment in Amazon
1 Introduction
2 Various Perspectives on the Internal Environment of Organisations
3 VRIO Model
4 Knowledge-Based View
5 The Amazon
6 Critical Evaluation of Amazon’s Primary Activities
7 Evaluation of Amazon’s Support Activities
8 Conclusion
Appendix 1—Comparison on Reviews Taken from Amazon’s Employees
Appendix 2—Comparison on Reviews Taken from Amazon’s Employees
Appendix 3—Operating Expenses (Amazon Annual Report 2015)
Appendix 4—Statement of Operations (Amazon Annual Report 2016)
Appendix 5—Operating Expenses (Amazon Annual Report 2016)
Appendix 6—Liquidity and Capital Resources (Amazon Annual Report 2017)
Appendix 7—Operating Expenses (Amazon Annual Report 2017)
Appendix 8—Statement of Operations (Amazon Annual Report 2018)
Appendix 9—Results of Operations (Amazon Annual Report 2018)
Appendix 10—Statement of Operations (Amazon Annual Report 2019)
Appendix 11—Results of Operations (Amazon Annual Report 2019)
Appendix 12—Segment Information (Amazon Annual Report 2020)
Appendix 13—Statement of Operations (Amazon Annual Report 2020)
References
The AIDA Model and the Impact of TikTok Video Streaming on Online Shopping: A Case Study of TikTok
1 Introduction
2 Marketing Models
3 The Impact of TikTok on Online Shopping
4 Conclusion
Appendix 1 Thematic Analysis
References
The Marketing Practices of Walt Disney and Warner Media: A Comparative Analysis
1 Introduction
2 The 7Ps of Marketing
2.1 Product
2.2 Price
2.3 Place
2.4 Promotion
2.5 Extension of the Marketing Mix
3 The Marketing Practices of Walt Disney
3.1 Product
3.2 Price
3.3 Place
3.4 Promotion
3.5 People
3.6 Physical
3.7 Process
4 Marketing Practices of Warner Media
4.1 Product
4.2 Price
4.3 Place
4.4 Promotion
4.5 People
4.6 Physical
4.7 Process
5 The Marketing Practices of Walt Disney and Warner Media: A Comparative Analysis
6 Conclusion
References
The Google Walkout for Real Change and Corporate Social Responsibility
1 Introduction
2 Corporate Social Responsibility
3 Strategic CSR
4 Google
Appendix
Appendix 1: Visual and Audio Sources Transcripts
References
