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Mobilized Marketing and the Consumer: Technological Developments and Challenges (Premier Reference Source)

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Author(s): Gonca Telli Yamamoto
Edition: 1
Year: 2009

Language: English
Pages: 276

Title
......Page 2
Table of Contents......Page 5
Preface......Page 8
Appendix: List of Abbreviations......Page 15
Information Age......Page 18
Mobile Communication......Page 35
Mobile Marketing......Page 67
Mobile Marketing Practices......Page 85
Mobile Customer......Page 101
Mobile Promotion......Page 127
Mobile Distribution, Procurement & Sales......Page 147
Mobilizing World......Page 169
Mobile Affected Socialization......Page 198
Problems......Page 215
E-HRM as a Reality in Virtual World......Page 237
Business Ethics and Technology in Turkey: An Emerging Country at the Crossroad of Civilizations......Page 247
Barriers to E-Procurement Adoption: The Turkish Case......Page 264
About the Author......Page 282
Index......Page 283