The advent of mobility-as-a-service and the disruption of the automotive industry are both overlapping and fuelled by the same developments and thus raise a very fundamental question: are we at peak car? Based on the author’s extensive field research, academic study, and professional experience, this book explores this very question as well as the underlying social, economic, generational, and regulatory changes that lead to a new mobility regime. Through rich descriptions of established OEMs and mobility start-ups, it discusses the current forms of mobility and the promise of autonomous technology. It further explores the strategic dimension of these developments so as to navigate and succeed within the disruptive and ever-changing environment of mobility services.
Author(s): Malte Ackermann
Series: Management for Professionals
Publisher: Springer
Year: 2021
Language: English
Pages: 138
City: Cham
Preface
Contents
1: Introduction
References
2: Why Mobility-as-a-Service?
2.1 The Digital Era
2.2 A Game of Cities
2.3 Generational Change
2.4 Synthesis of Chap. 2
References
3: Shaping the Future of Mobility
3.1 The Rise of Ecosystems
3.2 Sustainability: A Wicked Problem
3.3 A Flood of Money
3.4 Synthesis of Chap. 3
References
4: Forms of MaaS
4.1 Drive
4.2 Be-Driven
4.3 Ecosystem
4.4 Autonomous Future
References
5: A Business Perspective
5.1 A Framework for MaaS
5.2 Assessing MaaS
References
6: The Way Forward
6.1 Strategic Imperatives
6.2 Conclusions
References
