Mixed Methods Perspectives On Communication And Social Media Research

Cover
Half Title
Title Page
Copyright Page
Dedication
Table of Contents
Figures
Tables
Contributors
Editors
Preface
Acknowledgements
Introduction
Part 1 Communication Research Perspectives
1 The Organisation of Japanese Hospitality: A Narrative Analysis of “Omotenashi”
Introduction
Omotenashi
The Narrative Approach
The Narrative Analysis of Omotenashi
References
2 Communication Strategies Used By Women Immigrant Entrepreneurs to Cope With Ethnic Challenges
Introduction
Literature Review
Challenges Facing WIEs
Communication and Coping Strategies Among WIEs
Method
The Findings
The Seven Women Immigrant Entrepreneurs
Visible Versus Invisible
Turn Ethnicity Challenges Into Enablers and Use Them for Their Advantage
Using Communication Strategies to Establish Business Network
Discussion
Limitations and Future Research
Conclusion
References
3 Communication as Terrorism, Terrorism as Communication A Thematic Analysis...
Introduction
Methods
Participants
Results
Evidence From Interviews
Findings
Basic Elements in the IS Communication Landscape
Lacking Identity
Possessing a Specific Identity
Imitative
View of IS Communication Landscape and Terrorism
Evidence From Questionnaire
Findings
Evidence From VCoP
Findings
Credible Policy Strategy
Religious Content
Target Audience
Global Media Impact
Communicative Leadership
Differentiation of the Media
Frequency of Communications
Technology
Terrorism and Communication
Interpretation and Discussion
Conclusion
References
4 Exploration Into Communication Fidelity in Telemedicine
Communication Model
Telemedicine
Communication Fidelity
Significance
Telemedicine History
Literature in Telemedicine
Case Report
Content Analysis
Telemedicine Communication
Fidelity
Literature Review Analysis
Case Study Analysis
Clarity
Recommendation No. 1
Communication Fidelity (CF) = ABC ≅ CDE + CDE ≅ CBA
Recommendation No. 2
Recommendation No. 3
References
5 Identifying Scientific Trends Through Recombinant Memetics
Introduction
Research Goals and Aims
Methodology and Data Collection
Data Collection
Empirical Analysis
Education Field: On-Line Classes
Science Field: Webinars, On-Line Meetings, Symposia and Science Platforms
Social Behaviour and Communication Through Social Platforms: New Generation’s Linguistic Choices
Mass Media – Memes of Current Issues
Memes of Political Power: Turning Words Into Memes Through Recombinant Memetics
Memes of Scientific Media
The Memes of Causality and Causation in the Scientific Media: Latent Causation
Spread of Scientific Trends in Modern Instances Of Discourse
Conclusions and Future Implications
References
6 Online Photosharing as a Communication Paradigm: A Discourse Approach to Instagram
Introduction
Statement of the Problem
Conceptual Framework
Hypothesis of the Study
Methodology
PHASE I: The Quantitative Approach of the Study
Statistical Treatment
Logistic Regression and Research Variables
The Logistic Regression Model
Population, Sample Size, and Sampling Technique
Research Instruments and Data Gathering Procedure
PHASE II: Key Informants Interviews (KII)
Results and Discussion
The Online Survey Results – Quantitative Strands
Motivations of Using Instagram as a Communication Tool
Gratifications Fulfilled in Online Photosharing as Communication Quantitative Strands
The Factors That Influenced Filipino Expatriates to Engage in Continuous Online Photosharing Beyond Gratification
Association Between User Motivation and User Behavioural Outcomes of Filipino Expatriates’ Preference...
Conclusion
Recommendations
References
Part 2 Research Perspectives in Social Media
7 The Utilisation of Social Media Platforms for Brand Image and Market Position Development Among SMEs
Introduction
Statement of the Problem
Hypothesis of the Study
Literature Review
Social Media for Brand Image and Market Position Development
Theoretical Framework
Methodology
Research Approach
Research Design
Data Collection
Research Instrument
Reliability of the Survey Questionnaire
Sampling
Data Analysis
Results, Analysis, and Discussion
Profiles of the Participants
Descriptive Data Analysis
What Are the Various Social Media Platforms Used By SMEs?
What Are the Roles Played By Social Media Platforms in Establishing Brand Image and...
What Is the Extent of the Role of Social Media Platforms in Establishing Brand Image and...
What Is the Level of Influence of Social Media Platforms in Establishing...
Inferential Data Analysis
Is There A Significant Correlation Between the Role and Influence of Social Media Platforms in Establishing...
Implications of Findings and Conclusion
References
8 Social Media and Issues of Political Consciousness and Political Change in Algeria
Introduction
The Use of Social Media in Algeria
The Role of Social Media in the Political Change and the Process of Political Awareness
Youth, Social Media and Political Awareness
Conclusion
Note
References
9 The Effects of Financial Literacy and Social Media On Financial Behaviour
Introduction
Review of Literature
Financial Literacy
Social Media
Financial Behaviour
Conceptual Framework
Research Methodology
Profile of Respondents
Response Rate and Item Completion Rate
Response and Non-Response Bias
Response Bias
Assessment of Unidimensionality
The Process of Scale Purification
Testing for Reliability and Validity
Cronbach’s Alpha
Convergent Validity
Research Hypothesis
Structural Model Assessment
Conclusion and Discussion
References
10 The Influence of Social Media in Marketing Events
Introduction
The Problem and Its Background
Conceptual Framework
Aim of the Study
Statement of the Problem
Hypothesis of the Study
Literature Review
Theoretical Framework
Methodology
Results, Analysis, and Discussions
Descriptive Data Analysis
Various Social Media Platforms Utilised in Marketing Events
The Most Prevalent Factors That Influence the Utilisation of Social Media Platform in Marketing Events
The Level of Influence of Social Media in Promoting Events
Inferential Data Analysis
Factors That Significantly Affect the Level of Influence of Social Media in Promoting Events
Conclusion
References
11 To What Extent Are Credibility and Attractiveness of Social Media Influencer Important...
Introduction
Literature Review
Social Media Influencer
Credibility and Attractiveness of Social Media Influencers
Building Successful Brand Image Through Influencer Marketing
Consumer Attitudes Toward Endorsed Brands
Development of the Theoretical Framework
Hypothesis Development
Methodology
The Research Context: FashionValet
Research Design
Instrumentation
Target Population of the Study
Data Analysis and Findings
Demographic Information
Measurement Model
The Structural Modeling
Discussion
Research Implications
Conclusion and Future Recommendations
References
12 Kenyan Women and Their Use of Social Media for Their SMEs
Introduction
Methods
The Research Design
The Male Participants
Research Methods
The In-Depth Interview
Results
Innovative Uses of Social Media Platforms By Kenyan Women in SMEs
Factors Why Kenyan Women in SMEs Engage in Social Media
Experiences of Women in SMEs in Their Engagement On Social Media
Emergent Themes From the Participant Observation of the Women
Emergent Themes From the Interviews With the Men
Discussion
Impediments to Women in SMEs’ Use of Social Media Communication
Conclusion
References
13 Impact of Social Media On the Buying Decision-Making...
Introduction
Aim of the Study
Objectives of the Study
Hypothesis of the Study
Rationale of the Study
Literature Review
Theoretical Framework of the Study
Conceptual Framework of the Study
Consumer Decision Making Process
Methodology
Results and Analysis
Various Social Media Platforms Used in Marketing Leisure and Recreation Products
The Current Status of the Social Media Platforms for Marketing Leisure and Recreation Products
The Impact of Social Media On the Buying Decision-Making Process of...
The Prevalent Factors That Affect the Buying Decision-Making Process of Leisure and Recreation Products
The Relationship Between the Current Status of Social Media Platforms Used By Marketers and Its Impacts...
Analysis of the Results
Conclusion
References
14 Big Social Data: Relationships Among Privacy, Security, and Trust
Introduction
Social Media and Its Types
Networking
Sharing
Blogging
Collaborating
Reviewing
Gaming & Gambling
Big Social Data: The Privacy Paradox
Cyberattacks
Hacking
Phishing
Spoofing
Ghosting
Pharming
Catfishing
Cyber Healthcare Issues
Anxiety
Depression
Cyberbullying
Theoretical Framework and Hypotheses Formulation
Technology Acceptance Model (TAM)
Proposed Model
Perceived Privacy
Perceived Security
Trust
Research Methodology
Data Collection
Sample Statistics
Indicator Statistics
Data Analysis and Results
Confirmatory Factor Analysis
Data Imputation and Path Analysis
Discussion and Conclusion
References
15 AI-Enabled Bot and Social Media: A Survey of Tools, Techniques, and Platforms for the Arms Race
Introduction to Bots
Research Objectives
Roadmap
AI and Socialbot
AI Techniques Supporting Socialbots
Natural Language Processing
Natural Language Conversion
AI-based Approaches for Solving CAPTCHAs
AI-based Socialbots
Socialbot Developing Platforms
Malicious Bots
Bot Detection
Conclusion
Notes
References
Part 3 Conclusion
16 Research Direction in CommSocMed: Quo Vadis?
Index