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Microeconomics and Behaviour

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Exploring the relationship between human behaviour and economic analysis, this book establishes the fundamentals of intermediate microeconomics and develops economic intuition about the world around us. It encourages the reader to think like an economist through the development of core analytical tools and Economic Naturalist examples.

Author(s): Robert Frank, Ian Parker, Ingela Alger
Edition: 5th Canadian
Publisher: McGraw-Hill Ryerson
Year: 2013

Language: English
Pages: 0
City: Whitby, Ontario

PART 1: Introduction
1. Thinking Like an Economist
2. Supply and Demand
3. Game Theory

PART 2: The Theory of Consumer Behaviour
4. Rational Consumer Choice
5. Individual and Market Demand
6. Applications of Rational Choice and Demand Theories
7. Choice under Uncertainty and the Economics of Information
8. Explaining Tastes: The Importance of Altruism and Other Non-Egoistic Behaviour
9. Cognitive Limitations and Consumer Behaviour

PART 3: The Theory of the Firm and Market Structure
10. Production
11. Costs
12. Perfect Competition
13. Monopoly
14. Imperfect Competition

PART 4: Factor Markets
15. Labour
16. Capital

PART 5: Externalities, Public Goods and Welfare
17. General Equilibrium and Market Efficiency
18. Externalities, Property Rights and the Coase Theorem
19. Government