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Media Literacy

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Author(s): W. James Potter
Edition: 10
Publisher: SAGE Publications, Inc.
Year: 2022

Language: English
Pages: 477
City: Los Angeles

MEDIA LITERACY - FRONT COVER
MEDIA LITERACY
COPYRIGHT
BRIEF CONTENTS
DETAILED CONTENTS
PREFACE
ACKNOWLEDGMENTS
ABOUT THE AUTHOR
PART I - INTRODUCTION
CHAPTER 1 - WHY INCREASE MEDIA LITERACY?
CHAPTER 2 - MEDIA LITERACY APPROACH
PART II - EFFECTS
CHAPTER 3 - BROADENING OUR PERSPECTIVE ON MEDIA EFFECTS
CHAPTER 4 - HOW DOES THE MEDIA EFFECTS PROCESS WORK?
PART III - INDUSTRY
CHAPTER 5 - DEVELOPMENT OF THE MASS MEDIA INDUSTRIES
CHAPTER 6 - ECONOMIC PERSPECTIVE
PART IV - AUDIENCE
CHAPTER 7 - AUDIENCE: INDUSTRY PERSPECTIVE
CHAPTER 8 - AUDIENCE: INDIVIDUAL PERSPECTIVE
PART V - CONTENT
CHAPTER 9 - ENTERTAINMENT
CHAPTER 10 - ADVERTISING
CHAPTER 11 - NEWS
CHAPTER 12 - COMPETITIVE EXPERIENCES
CHAPTER 13 - SOCIAL NETWORKING EXPERIENCES
CHAPTER 14 - ACQUISITION EXPERIENCES
PART VI - SPRINGBOARD
CHAPTER 15 - HELPING YOURSELF AND OTHERS TO INCREASE MEDIA LITERACY
INTRODUCTION TO THE ISSUES CHAPTERS
ISSUE 1 - OWNERSHIP OF MASS MEDIA BUSINESSES
ISSUE 2 - SPORTS
ISSUE 3 - MEDIA VIOLENCE
ISSUE 4 - PRIVACY
GLOSSARY
REFERENCES
INDEX