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Media Institutions and Audiences: Key Concepts in Media Studies

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Media Institutions and Audiences completes Nick Lacey's trilogy of self-standing texts that give an in-depth introduction to the key concepts of Media Studies at an advanced and university level. The book delivers a range of theories and contemporary case studies in its coverage of media business and the influence of regulation and censorship. The issues surrounding the growing commodification of media texts, and the increasing influence of marketing and public relations, are considered. The major approaches to understanding audiences are also investigated.

Author(s): Nick Lacey
Year: 2002

Language: English
Pages: 248

Cover......Page 1
CONTENTS......Page 8
ACKNOWLEDGEMENTS......Page 11
SERIES PREFACE......Page 12
INTRODUCTION......Page 14
1 THE MEDIA BUSINESS......Page 19
2 REGULATION AND CENSORSHIP......Page 48
3 MEDIA TEXTS AS COMMODITIES......Page 78
4 MARKETING AND PUBLIC RELATIONS......Page 105
5 THE INDEPENDENT AND THE ALTERNATIVE......Page 133
6 APPROACHES TO AUDIENCES......Page 157
7 DEFINING AND PERSUADING AUDIENCES......Page 193
8 AUDIENCE AS CITIZENS......Page 219
BIBLIOGRAPHY......Page 236
INDEX......Page 244