From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence–how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insider's look at what it's like to work in each industry. Reflecting the latest trends from the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. It is also packed with lively new illustrations and a wealth of real-world examples.
Author(s): Shirley Biagi
Edition: 12
Publisher: Cengage Learning
Year: 2016
Language: English
Pages: 435
Tags: Media, Mass Media
Cover......Page 1
Title Page......Page 5
Copyright......Page 7
Brief Contents......Page 8
Contents......Page 9
Impact Boxes......Page 24
Preface......Page 27
Foreword......Page 30
About the Author......Page 31
1 Mass Media and Everyday Life......Page 32
2 Books: Rearranging the Page......Page 56
3 Newspapers: Mobilizing Delivery......Page 74
4 Magazines: Chasing the Audience......Page 96
5 Recordings: Streaming Sounds......Page 116
6 Radio: Riding New Waves......Page 134
7 Movies: Digitizing Dreams......Page 156
8 Television: Switching Channels......Page 178
9 Internet Media: Widening the Web......Page 202
10 Advertising: Catching Consumers......Page 230
11 Public Relations: Promoting Ideas......Page 250
12 News and Information: Staying Connected......Page 266
13 Society and Political Issues: Shaping the Arguments......Page 286
14 Law and Regulation: Reforming the Rules......Page 308
15 Mass Media Ethics......Page 342
16 Global Media: Communicating Change......Page 364
Glossary......Page 392
Media Information Resource Guide......Page 397
Selected References......Page 405
Index......Page 418
