Master MBA key concepts without stepping foot in a classroom Save yourself the thousands of dollars it cost for an MBA education. Dr. Milo Sobel presents core concepts taught in prestigious MBA programs such as Harvard, Wharton, and Stanford—without the heavy price tag and heavier classroom hours. With MBA in a Nutshell, you can quickly and easily implement essential MBA core curriculum into your professional life—stripping away useless theory and focusing on practical application, which is what you really need to be successful in business. In MBA in a Nutshell, you'll learn how to: Accelerate and increase incoming cash flow Assess and rank investment opportunities Evaluate company performance using financial statements Follow step-by-step instruction to draft strategic business plans Turn uncertain business forecasts into reliable estimates Find ways to increase revenue and profit while dramatically reducing costs Chock-full of practical examples, formulas, and concepts and skills that can be immediately used and implemented, MBA in a Nutshell is a must-read to build skills to enhance your career and help your company grow and succeed.
Author(s): Milo Sobel
Edition: 1
Year: 2010
Language: English
Pages: 336
Contents......Page 6
Acknowledgments......Page 12
Prologue: Orientation to the Program......Page 14
The MBA “Secrets of Life”......Page 16
Differing Schools of Thought......Page 24
Customer Service and Customer Focus......Page 27
The Macroenvironment......Page 31
Dimensions of Buyer Perception......Page 32
Participants in the Buying Process......Page 36
The Rational Buyer Vis-à-Vis the Emotional Buyer......Page 37
Postpurchase Dissonance (Also Known as “Buyer’s Remorse”)......Page 38
Dimensions of Market Segmentation......Page 39
Marketing Strategies......Page 40
Product Positioning......Page 41
The Marketing Mix......Page 43
Factors in Marketing Analysis......Page 72
The Marketing and Product Management Checklist......Page 74
Risk Management......Page 76
Financial Statements......Page 78
Tax-Reduction Considerations......Page 86
“Creative” Accounting......Page 90
Internal Control......Page 91
Other People’s Money (OPM)......Page 92
Improving Cash Flow......Page 94
Budgets......Page 95
Time Value of Money (Discounted Cash Flow)......Page 96
Investment Appraisal......Page 97
More Alphabet Soup?......Page 100
Key Financial Ratios......Page 105
Lease versus Buy versus Rent......Page 114
Funding......Page 116
Some Tips......Page 125
The Accounting and Finance Checklist......Page 126
Human Resources Management......Page 128
Dimensions of Managerial Effectiveness......Page 142
Work versus Play......Page 145
Psychological Contracts in the Workplace......Page 147
Line versus Staff......Page 148
Communication......Page 149
Compensation......Page 154
Learning......Page 156
Diversity and Discrimination......Page 159
Crisis Management......Page 160
Operations Management......Page 161
Economies of Scale......Page 163
Crossover Analysis......Page 166
Breakeven Analysis......Page 168
Linear Programming......Page 171
Network Analysis......Page 173
The Pareto Principle: 80/20 Rule......Page 175
Queuing Theory......Page 177
Just-in-Time (JIT) Production System......Page 178
Economic Order Quantity (EOQ) and Reorder Point (ROP)......Page 179
The Operations Management Checklist......Page 181
4 Statistics......Page 182
Conducting a Research Project......Page 183
Basic Terminology......Page 186
Key Statistical Measures......Page 189
Standard Deviation, Example 1......Page 193
Standard Deviation, Example 2......Page 195
Stories behind the Statistics: Creative Interpretation......Page 196
Regression Analysis......Page 198
Time Series Analysis......Page 200
Exponential Smoothing......Page 201
Nonparametric Statistical Methods......Page 202
A Reminder......Page 204
The Statistics Checklist......Page 205
5 Economics......Page 206
Macroeconomics......Page 207
Microeconomics......Page 214
The Economics Checklist......Page 221
Artificial Intelligence (AI)......Page 222
The “Laws” of Computer Technology......Page 224
Database Management......Page 225
Electronic and Automated Information......Page 226
The Internet......Page 228
Computer-Assisted Manufacturing (CAM) and Mass Customization......Page 229
Smart Card Technology......Page 230
Virtual Reality, Ubiquitous Computing, and Biometrics......Page 231
A Look into the Future......Page 232
Knowledge Management......Page 233
The High-Tech Challenge to Management......Page 244
Progress through Technology?......Page 247
The Technology Management Checklist......Page 248
Formulation of Ethical Standards......Page 250
Application to Specific Business Issues......Page 254
Contracts......Page 258
Alternative Dispute Resolution (ADR)......Page 259
The Business Policy and Ethics Checklist......Page 260
8 Strategic Planning......Page 262
Objectives, Strategies, and Tactics......Page 263
Establishing Organizational Objectives......Page 267
Establishing Corporate Objectives......Page 269
Creating the Strategic Plan......Page 272
Forecasting Methods......Page 278
The Strategic Planning Checklist......Page 287
Management Decision Making: Art or Science?......Page 288
You Are a Product!......Page 294
Do You Really Need an MBA?......Page 297
Choosing an MBA Program......Page 301
Alternatives to the MBA......Page 302
Appendix 1: Recommended Reading......Page 306
Appendix 2: Organizations and Resources......Page 310
Appendix 3: Endnotes......Page 314
Appendix 4: Bibliography......Page 322
B......Page 326
C......Page 327
F......Page 328
H......Page 329
L......Page 330
M......Page 331
P......Page 332
S......Page 333
T......Page 334
Z......Page 335
