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Mathematical Models of Distribution Channels (International Series in Quantitative Marketing)

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Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.

Author(s): Charles A. Ingene, Mark E. Parry
Edition: 1
Year: 2004

Language: English
Pages: 568

Preliminaries......Page 1
Contents......Page 8
Preface......Page 22
1 A Commentary on Distribution-Channels Modeling......Page 28
2 The Bilateral-Monopoly Model and Channel Myths......Page 56
3 Multiple (Exclusive) Retailers......Page 102
4 Multiple (Exclusive) States-of-Nature......Page 142
5 Toward a Manufacturer-Optimal Per-Unit Fee......Page 222
6 The Manufacturer-Optimal Two-Part Tariff......Page 270
7 The Channel-Coordinating Menu......Page 310
8 Coordination versus Maximization......Page 346
9 Coordination versus Maximization......Page 402
10 The Competing-Retailers Model with Channel Breadth......Page 454
11 Modeling a Change in Competitive Substitutability......Page 508
References......Page 584
Index......Page 592