With prices for raw material continuing to rise and fierce competition demanding increasing incentives, the automotive industry is currently facing a period of widespread changes. This new book provides practical guidance for automotive industry managers, showing them how to tackle the increasingly complex challenges they face.
Author(s): Bernd Gottschalk, Ralf Kalmbach
Publisher: Kogan Page
Year: 2007
Language: English
Pages: 378
Tags: Транспорт;Экономика транспорта;
Contents......Page 3
Preface......Page 5
Part I Major challenges......Page 7
1 The automotive industry sets the course for the global economy......Page 9
2 The automotive power play moves into its next round......Page 31
3 The globalization challenge – is the automotive industry raising the champions of tomorrow?......Page 52
4 The value chain challenge: networks, the strategy for success......Page 75
5 The technology challenge: progress or pitfall?......Page 109
6 The market challenge: who will gain strategic control?......Page 152
7 The sales and after-sales challenge: capturing value along the car lifecycle......Page 177
Part II Case studies......Page 223
8 Partnership as a model for success......Page 225
9 Brand differentiation on the basis of platform and module strategies......Page 247
10 New impetus for General Motors in Europe......Page 258
11 How electronics is changing the automotive industry: from component suppliers to system partners......Page 276
12 The next evolutionary step for the automotive industry is just around the corner: factors for sustainable success in the interplay of OEMs and suppliers......Page 296
13 BlueTec: the path to the world’s cleanest diesel......Page 320
14 Bharat Forge: emerging players from emerging regions......Page 340
Conclusion......Page 351
Index......Page 374
