Mass Customization and Footwear: Myth, Salvation or Reality is the only book dedicated to the application of mass customization in a particular industry. By showing examples of how a "mature" manufacturing sector like shoe making can be thoroughly renovated in business and mentality by applying this paradigm; Mass Customization and Footwear: Myth, Salvation or Reality will be bought by practitioners in the footwear sector and postgraduates, researchers and lecturers in the area of mass customization.
Author(s): Claudio R. Boër, Sergio Dulio
Edition: 1st Edition.
Year: 2007
Language: English
Pages: 177
1846288649......Page 1
Contents......Page 8
1. Introduction: Why this Book and to Whom it is Addressed......Page 10
2.1 The Mass Customization Paradigm and its Production Revolution......Page 13
2.2 The Footwear Business at the Start of a New Millennium......Page 15
2.3 Mass Customization Made Simple (for Shoemakers)......Page 25
2.4 Three Good Reasons for Mass Customized Shoes......Page 36
2.4.1 The Consumer......Page 37
2.4.2 The Product......Page 38
2.4.3 The Market......Page 39
2.5 Implementing Mass Customization in Footwear Enterprises......Page 44
2.6 The Role of Technology: Where to Find the Appropriate Enablers......Page 46
2.7 Mass Customization, Footwear and Economics: A "Win all" Game......Page 57
2.7.1 Most Important Changes in Terms of Costs and Benefits......Page 58
2.7.2 Steps to Mass Customization Implementation......Page 60
2.7.3 How to Integrate the Macros Towards Mass Customization......Page 61
2.7.4 Hypothesis on Shoe Demand and Selling Price......Page 64
2.7.5 Assessment of the Strategies......Page 67
2.7.6 Presentation and Comment on Results......Page 68
2.7.7 Risk Analysis......Page 69
2.7.8 Further Qualitative Evaluation of MC......Page 72
3.1 The History of the Project, its Goals and its Partners......Page 74
3.2 The Technical Challenges and the Main Innovations......Page 76
3.2.1 The Innovations in the Design Process......Page 78
3.2.2 The Innovations in the Sale Process......Page 80
3.2.3 The Innovations in the Manufacturing Process......Page 81
3.2.4 The Integrated Pilot Plant......Page 82
3.3 Lessons Learnt and the EUROShoE Legacy......Page 92
4.1 The Many Paths to Customized Shoes......Page 95
4.1.1Classification by Level of Customization......Page 96
4.1.2 Classification by Origin of the Company......Page 99
4.1.3 Classification by Product Positioning......Page 100
4.1.4 Classification by Operational Approach......Page 102
4.2 The Champions of Mass Customized Shoes......Page 104
4.2.1 The Vanished Pioneers......Page 106
4.3 Case Histories......Page 110
4.3.1 Style Customization......Page 112
4.3.2 Best-matched Fit......Page 126
4.3.4 Custom Fit......Page 145
4.3.5 Functional Customization......Page 148
5.1 Peculiarity of Mass Customization and Footwear......Page 158
5.1.2 Dedicated Manufacturing......Page 161
5.1.4 The Speed of Complexity......Page 162
5.2 What Mass Customization and Footwear can Teach Other Industries......Page 163
6.1 Has Footwear Mass Customization Arrived?......Page 170
6.2 Is Footwear Mass Customization a Myth?......Page 173
6.3 Can Mass Customization Help Sustainable Development and How?......Page 174
6.4 Can Mass Customization be the Salvation of the Footwear Industry?......Page 177
References......Page 180
Index......Page 182
