This book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process for flagship developments and the areas in which they are located for urban regeneration. It discusses the management of marketing strategies and the development through the policy formulation, project implementation and policy/project evaluation. The author examines the strategies to date of 'marketing the city' and the conceptual scope and limits for developing the concept. He also looks at the extent to which people can be integrated into the urban 'product' and the advantages and disadvantages of this. Finally the impact of all these issues is assessed for the policy makers, planners, developers, architects and city authorities.
Author(s): H. Smyth
Edition: 1st
Year: 1994
Language: English
Pages: 289
Book Cover......Page 1
Half-Title......Page 2
Title......Page 5
Copyright......Page 6
Dedication......Page 8
Contents......Page 9
Preface......Page 14
Acknowledgements......Page 17
1.1 VISIONS FOR THE CITY......Page 19
1.2 MARKETING THE CITY......Page 20
1.3 MARKETING AND FLAGSHIP DEVELOPMENTS......Page 21
1.4 DEFINITION......Page 22
1.6 HYPOTHESIS......Page 23
1.7 CULTURAL CONTEXT......Page 24
1.8 OUTLINE......Page 26
2.1 BACKGROUND......Page 29
2.3 MARKETING......Page 30
2.4 PROCESS......Page 34
2.5 IMPLICATIONS......Page 35
2.6 FLAGSHIP DEVELOPMENTS......Page 36
3.1 DEFINITION......Page 38
3.2 METHOD OF EVALUATION......Page 39
3.3 PROJECT CLASSIFICATION......Page 41
4.1 MARKETING......Page 44
4.2 FLAGSHIPS AND MARKETING......Page 45
4.3 MARKET STRATEGY......Page 46
4.4.1 Routinized culture......Page 47
4.4.3 Innovative culture......Page 48
4.4.4 Culture and geographical orientation......Page 49
4.5 MARKETING MATRIX......Page 50
4.6 SEGMENTING MARKET POSITIONS......Page 52
4.7 SALES TARGETS......Page 57
4.8 BEYOND THE IMMEDIATE MARKET HORIZON......Page 58
4.9 APPLYING THE MARKETING FRAMEWORK......Page 60
5.1 POLICY ANALYSIS......Page 62
5.3 MARKET POSITIONS......Page 64
5.4.1 Routinized culture......Page 65
A-type project......Page 66
B-type project......Page 70
C-type project......Page 73
5.4.2 Service culture......Page 75
D-type project......Page 76
E-type project......Page 78
F-type project......Page 82
5.4.3 Innovative culture......Page 84
G-type project......Page 86
H-type project......Page 88
I-type project......Page 93
6.2 SHIFTING AIMS FOR URBAN REGENERATION......Page 97
6.3 REACHING THE DISADVANTAGED......Page 99
6.4 MARKET SHARE AND THE DISADVANTAGED......Page 100
6.5 THE IMPACT OF RECESSION......Page 104
6.6 PROJECT INITIATORS, IMPACT AND GOVERNANCE......Page 105
6.7 INTEGRATION AND SEGREGATION......Page 106
7.1 INTRODUCTION......Page 107
7.2 CASE STUDY SELECTION......Page 108
8.2 ECONOMIC BACKGROUND......Page 114
8.3 CITY POLICY......Page 115
8.5 THE PARTIES......Page 116
8.6 MARKET POSITION......Page 119
8.7 POLICY FORMULATION......Page 122
8.8 PROJECT IMPLEMENTION......Page 127
8.9 POLICY AND PROJECT EVALUATION......Page 138
8.10 PROJECT IMPACT......Page 140
8.11 SUMMARY......Page 144
9.1 INTRODUCTION......Page 145
9.2 ECONOMIC BACKGROUND......Page 146
9.4 THE PARTIES......Page 147
9.5 MARKET POSITION......Page 149
9.6 POLICY FORMULATION......Page 151
9.7 PROJECT IMPLEMENTATION......Page 158
9.8 POLICY AND PROJECT EVALUATION......Page 164
9.9 PROJECT IMPACT......Page 172
9.10 SUMMARY......Page 178
10.1 INTRODUCTION......Page 179
10.3 POLICY FORMULATION......Page 180
10.4 PROJECT IMPLEMENTATION......Page 182
10.5 POLICY AND PROJECT EVALUATION......Page 186
10.6 PROJECT IMPACT......Page 188
10.7 SUMMARY......Page 189
11.1 INTRODUCTION......Page 191
11.3 MARKET POSITION......Page 192
11.4 POLICY FORMULATION......Page 193
11.5 NIA IMPLEMENTATION......Page 194
11.6 NIA EVALUATION......Page 196
11.7 NIA IMPACT......Page 200
11.8 BRINDLEY PLACE IMPLEMENTATION......Page 201
11.9 BRINDLEY PLACE POLICY AND PROJECT EVALUATION......Page 206
11.11 SUMMARY......Page 208
12.2 ECONOMIC BACKGROUND......Page 210
12.3 CITY POLICY AND CONDITIONS......Page 211
12.5 MARKET POSITION......Page 213
12.6 POLICY FORMULATION......Page 215
12.7 PROJECT IMPLEMENTATION......Page 220
12.8 POLICY AND PROJECT EVALUATION......Page 224
12.9 PROJECT IMPACT......Page 226
12.10 SUMMARY......Page 229
13.1 INTRODUCTION......Page 230
13.2 BACKGROUND AND CITY POLICY......Page 231
13.3 THE PARTIES......Page 232
13.5 POLICY FORMULATION......Page 233
13.6 PROJECT IMPLEMENTATION......Page 235
13.7 POLICY AND PROJECT EVALUATION......Page 239
13.8 PROJECT IMPACT......Page 246
13.9 SUMMARY......Page 248
14.2 CASE STUDY FINDINGS......Page 249
14.3 IMPACT OF FLAGSHIPS ON URBAN FORM......Page 252
14.4 IMPACT OF FLAGSHIPS ON AREAS......Page 257
14.5 ROLE OF FLAGSHIPS IN THE ECONOMY......Page 266
15.1 LESSONS OF FLAGSHIP DEVELOPMENTS......Page 271
15.2 IMPLICATIONS FOR MARKETING AND MANAGING THE CITY......Page 272
15.3 TRENDS IN POLICY AND PRACTICE......Page 275
15.4 URBAN REGENERATION AND CITY VISIONS......Page 277
Notes......Page 279
References......Page 283
Author index......Page 289
Subject index......Page 292
