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Marketing research with SPSS

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Author(s): Wim Janssens; et al
Edition: 1
Publisher: Prentice Hall/Financial Times
Year: 2008

Language: English
Pages: x, 441 p. : ill. ; 25 cm
City: Harlow, England ; New York
Tags: Библиотека;Компьютерная литература;SPSS;


Content: Preface 1. Working with SPSS 2. Descriptive statistics 3. Univariate tests 4. Analysis of variance 5. Linear regression analysis 6. Logistic regression analysis 7. Exploratory factor analysis 8. Confirmatory factor analysis and path analysis using SEM 9. Cluster analysis 10. Multidimensional scaling techniques 11. Conjoint analysis Index.