This workbook coaches business leaders to magnify the profits of a business. They learn a unique scientific system for predicting and achieving results. Their systematic decisions will spark the profits of any business. This system comprises all strategic decisions in the marketing plan for a business. The first part uses the SWOT Analysis to assess its strengths and weaknesses and identify possible opportunities and threats. The SWOT Analysis clarifies the mission, target market, specialty, and suppliers of the business. The questions at the end of these four chapters guide business leaders to focus on quality, describe key customers, compete on strength, and delegate weaknesses. The next part positions the business relative to its competitors with marketing mix decisions. Business leaders specify its products and services, and how to distribute, promote, and price them. These four chapters close with questions that lead the business to offer treasures, deliver delight, trumpet empathy, and price as valued. The final part motivates them to implement their decisions. The closAing questions motivate business leaders to target key prospects, reward the best, concentrate resources, and jump into action. These twelve decisions transform a marketing plan and build the business. Her unique scientific system coaches business leaders to use the 80/20 rule to magnify their profits.
Author(s): Elizabeth Rush Kruger
Series: Business Expert Press Marketing Strategy Collection
Publisher: Business Expert Press
Year: 2016
Language: English
Pages: 229
Tags: Marketing Plan: Templates
Cover......Page 1
Contents......Page 12
Preface......Page 14
Overview......Page 16
Introduction......Page 18
Part I: Current Marketing Situation......Page 24
Chapter 1: Mission: Focus on Quality......Page 28
Chapter 2: Target Market: Describe Key Customers......Page 44
Chapter 3: Specialty: Compete on Strength......Page 56
Chapter 4: Suppliers: Delegate Weaknesses......Page 66
Part III: Marketing Mix Decisions......Page 76
Chapter 5: Products and Services: Offer Treasures......Page 82
Chapter 6: Distribution: Deliver Delight......Page 94
Chapter 7: Promotion: Trumpet Empathy......Page 106
Chapter 8: Pricing: Price as Valued......Page 122
Part III: Taking Action......Page 134
Chapter 9: Prospecting: Target Key Prospects......Page 138
Chapter 10: Customer Service: Reward the Best......Page 148
Chapter 11: Budgeting: Concentrate Resources......Page 158
Chapter 12: Action Plan: Jump into Action......Page 168
Appendix I......Page 178
Appendix II......Page 184
Appendix III......Page 188
Appendix IV......Page 192
Appendix V......Page 196
Appendix VI......Page 202
Appendix VII......Page 206
Notes......Page 210
Bibliography......Page 220
Index......Page 224
Ad page......Page 228
Backcover......Page 229