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Marketing, Morality and the Natural Environment (Routledge Advances in Management and Business Studies)

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This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

Author(s): Andrew Crane
Edition: 1
Year: 2001

Language: English
Pages: 224

Book Cover......Page 1
Title......Page 4
Contents......Page 5
Preface......Page 10
Introduction......Page 12
Marketing and morality: perspectives and issues......Page 18
Exploring moral meaning in green marketing......Page 41
Conventional companies......Page 59
Social mission companies......Page 81
Business NGO collaboration......Page 110
Green marketing and morality: evidence from three approaches......Page 132
Amoralization, moralization, marketing and the natural environment......Page 161
Conclusions......Page 183
Notes......Page 195
References......Page 199
Index......Page 214