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Marketing Management in the 21st Century

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(Pearson Education) Emphasizes the important role marketing has to play in companies these days both in terms of creating value for firm stakeholders, and as a source of information about customers, competition, and the general business environment. Softcover. DLC: Marketing--Management.

Author(s): Noel Capon, James M. Hulbert
Edition: 1st
Publisher: Prentice Hall
Year: 2001

Language: English
Pages: 637