product iamge

Marketing Management In Australasia (European Journal of Marketing, Volume 37, Number 3 4, 2003)

This document was uploaded by one of our users. The uploader already confirmed that they had the permission to publish it. If you are author/publisher or own the copyright of this documents, please report to us by using this DMCA report form.

Download
Search on Amazon

Simply click on the Download Book button.

Yes, Book downloads on Ebookily are 100% Free.

Sometimes the book is free on Amazon As well, so go ahead and hit "Search on Amazon"

Author(s): Aron O’Cass

Language: English
Pages: 283

Contents......Page 1
Abstracts and keywords......Page 5
Guest editorial......Page 21
Examining firm and environmental influences osn export marketing mix strategy and export performance of Australian exporters......Page 26
Should marketing managers be concerned about attitudes towards marketing and consumerism in New Zealand?......Page 45
Exploring the role of market learning capability in competitive strategy......Page 67
Strategic marketing planning: a grounded investigation......Page 90
The alternative classification scheme in the Asian context......Page 121
Marketing planning, market orientation and business performance......Page 136
An evaluation of typologies of marketplace strategic actions......Page 158
The effects of market orientation on trust and commitment......Page 190
Australian marketing managers’ perceptions of the Internet......Page 214
Beyond market orientation......Page 232
Servicing customers directly......Page 254
Book review......Page 274
About the authors......Page 277