Author(s): Stephen Brown, David Carson, Jim Bell
Edition: 1
Year: 1997
Language: English
Pages: 314
BOOK COVER......Page 1
HALF-TITLE......Page 2
TITLE......Page 4
COPYRIGHT......Page 5
THE SHALLOW MEN......Page 6
CONTENTS......Page 7
FIGURES......Page 9
TABLES......Page 10
CONTRIBUTORS......Page 11
PREFACE......Page 15
APOCALYPSE THEN......Page 18
APOCALYPSE WHY......Page 22
APOCALYPSE (N)EVER......Page 24
APOCALYPSE WHEN......Page 26
APOCALYPSE HOW......Page 28
APOCALYPSE NOW......Page 30
NOTES......Page 31
REFERENCES......Page 33
INTRODUCTION......Page 40
THE THREE ERAS SCHEMA......Page 42
THE ETERNAL EVANGEL......Page 44
THE MOTHER OF ALL MARKETING MODELS......Page 48
The pro-science era (1945–83)......Page 49
The anti-science era (1983–99)......Page 51
The non-science era (2000-)......Page 53
CONCLUSION......Page 55
NOTES......Page 56
REFERENCES......Page 57
INTRODUCTION......Page 62
PROLOGUE TO THE PLAY......Page 63
Why muzak?......Page 69
THE DEMISE OF THE MOVING STATUE......Page 70
SOME SUGGESTIONS FOR THE FUTURE (WE ARE NOT ALONE)......Page 76
REFERENCES......Page 77
HOWLING AT THE MOON......Page 84
FERGUS MAGROARTY’S BAR......Page 86
ON BELIEF AND BELIEF......Page 88
Epistle 1, from apostle A to apostle B......Page 89
Epistle 3, from apostle C to apostle A......Page 92
Epistle 6, from apostle C to apostle A......Page 93
Epistle 9, from apostle C to apostle A......Page 94
Epistle 10, from apostle A to apostle B......Page 95
Epistle 12, from apostle C to apostle A......Page 97
Epistle 13, apostle A to apostle B......Page 99
Epistle 15, from apostle C to apostle A......Page 101
SITTING ON A CORNFLAKE......Page 102
REFERENCES......Page 103
5 ON AURA, ILLUSION, ESCAPE, AND HOPE IN APOCALYPTIC CONSUMPTION......Page 106
COMMERCIALISM AND LOSS OF AURA......Page 107
AURA HYGIENE......Page 108
VIVA LAS VEGAS......Page 112
LAS VEGAS AS PROTOTYPE OF POSTMODERN CONSUMPTION......Page 116
TRANSGRESSION, ESCAPE, HEAVEN, HOPE, AND CHILDHOOD......Page 117
REFERENCES......Page 122
INTRODUCTION......Page 130
THE CONCEPT OF ESCHATOLOGY IN THE JUDEO-CHRISTIAN RELIGION......Page 131
FROM THEOLOGY TO TELEOLOGY: AN ARISTOTELIAN INTERPRETATION OF CONSUMER BEHAVIOUR......Page 133
BASIC ESCHATOLOGICAL PRINCIPLES IN CONSUMER BEHAVIOUR......Page 134
A NIETZSCHEAN CRITIQUE OF THE ESCHATOLOGICAL PARADIGM IN MARKETING......Page 137
Towards a new approach to the concept of ‘value’......Page 139
A narrative approach to the consumption process......Page 140
Narrativity and the redefinition of consumption......Page 142
ACTANTS, VALUE AND DESIRE: TOWARDS A
NARRATOLOGICAL RECONSTRUCTION OF THE
UNIVERSALISTIC CONSUMPTION PARADIGM......Page 144
CONCLUSION......Page 147
REFERENCES......Page 148
THE WEBER THESIS......Page 152
THE SPIRIT OF EMPATHY......Page 153
THE GHOST OF PHENOMENOLOGY......Page 154
THE SPIRIT OF MARKETING......Page 155
VISIONS OF THE END......Page 158
THE CUSTODIANS OF THE SPIRIT......Page 160
REFERENCES......Page 162
BEYOND THE END OF MARKETING......Page 164
Picturing the market......Page 165
Writing the market......Page 166
THE END IN THE MARKET: SOME PERSPECTIVES......Page 170
Etymology......Page 171
Economics......Page 172
Sociology of deviance......Page 173
Anthropology and ethnology......Page 174
Hybridity......Page 176
Illusion......Page 177
Agon......Page 179
Recursive transformation......Page 180
Tragedy......Page 182
THE END IN THE PRESENT......Page 183
CONCLUSION......Page 184
NOTES......Page 185
REFERENCES......Page 186
INTRODUCTION......Page 190
METHODOLOGICAL AND EPISTEMOLOGICAL FOREWORD......Page 191
The consumer context of ‘Nature & Découvertes’: ‘green fever’......Page 192
Target clientèle......Page 193
The ‘Nature & Découvertes’ project......Page 194
Reformulating the ‘Nature & Découvertes’ concept at the point of sale......Page 195
Authenticity......Page 196
‘Nature & Découvertes’, or a systematic appeal to the five senses......Page 197
‘Nature & Découvertes’: back to Rousseau or ‘new-age’ concept?......Page 198
‘Nature & Découvertes’: an animistic concept?......Page 199
‘Nature & Découvertes’: nature versus culture or life versus death?......Page 200
The postmodern consumer is increasingly aware......Page 201
Marketing’s extended field of action: the tendency towards totalitarianism and the creation of illusions......Page 202
Marketing as a ‘societal’ factor......Page 203
REFERENCES......Page 204
INTRODUCTION......Page 208
DOES MARKETING AND MARKET-DRIVEN BEHAVIOUR ADD VALUE?......Page 212
HOW WILL MARKETING BE ORGANISED?......Page 218
POLITICAL PERCEPTIONS OF MARKETING......Page 220
REFERENCES......Page 222
ESCHATOLOGY AND ADVERTISING RESEARCH......Page 226
FIRST SIN OF OMISSION: CONSUMERS’ EVERYDAY EXPERIENCES OF ADVERTISING......Page 227
SECOND SIN OF OMISSION: EUROPEAN PERSPECTIVES......Page 230
FOURTH SIN OF OMISSION: QUALITATIVE METHODS......Page 231
FIFTH SIN OF OMISSION: NONPOSITIVISTIC PARADIGMS......Page 232
SCHISMATIC TENDENCIES: ACADEMICS VERSUS PRACTITIONERS......Page 233
DISCUSSION: INAUGURATING AUDIENCE ETHNOGRAPHY FOR A NEW ERA OF ADVERTISING RESEARCH......Page 235
REFERENCES......Page 239
SACRED PHALLUSIES......Page 244
MARKETING PROFANITIES......Page 245
ON THE ROAD TO HELL......Page 246
Time and money set the pace......Page 247
Feeling superior, the audio-recorder crackled with laughter......Page 248
The mirror gave a dirty laugh......Page 249
The earpiece hisses ‘she’s no virgin…’......Page 250
THE END IS NIGH?......Page 251
ENTER THE DEVIL’S DOORWAY......Page 252
EVE AND THE NEW JERUSALEM......Page 254
REFERENCES......Page 255
Confusion of terms......Page 258
More key terms......Page 259
A catalytic catechism for the cataclysm......Page 260
Preview......Page 261
Structure......Page 262
1 In the beginning......Page 263
3 From GOODS & SERVICES to ARTS & ENTERTAINMENT......Page 264
4 From BUYING to CONSUMPTION......Page 265
6 From MANAGERIAL RELEVANCE to INTRINSIC MOTIVATION......Page 266
7 From NEOPOSITIVISM to INTERPRETIVISM......Page 267
8 From SCIENCE to SCHOLARSHIP......Page 268
9 From IDENTITY to INCLUSIVENESS......Page 269
THE CATOLOGY OF TOMORROW......Page 270
Concepts......Page 271
An illustration: honest catology in action......Page 272
REFERENCES......Page 275
INTRODUCTION......Page 282
A SHORT HISTORY OF UTOPIA......Page 283
MARCADIA POSTPONED......Page 286
THE RETREAT FROM UTOPIA......Page 290
CONCLUSION......Page 295
NOTES......Page 297
REFERENCES......Page 298
NAME INDEX......Page 302
SUBJECT INDEX......Page 312
